I did that once.

I found a niche that was underserved inside the health market.

I could get paid commissions on sales, and the product was shipped for me.

I bought the domain name.

I built the website (it was beautiful).

Then I sat down to write the posts for the blog.

The first one was easy.

The second one was harder.

By the fourth one I struggled to write 500 words that were different to the first 3 posts.

There never was a fifth one.

The product was renamed then later withdrawn from the market.

What did I do wrong?

Pretty much everything.

I spent money on things that didn’t matter.

I niched down way too far and had nowhere to go because the domain name had the product name in it.

I had a vague idea of the type of person who might be a potential customer, but I hadn’t tested that.

These days I do things very differently.

The domain names I do buy are pretty generic, not niche.

I make sure that I could write 50-100 pages if I need to, and perhaps more.

If I get the domain name right I can refocus the whole site if I need to.

I do use AI to help with the content, but it’s always with human oversight.

I also rarely niche down very far.

I’m more interested in writing and creating from a general philosophy around a niche.

And that’s what caused me to create the Claude prompt guide.

I wanted a way to develop that overall philosophy first, then generate the prompts that keep me writing inside it.

So I stop abandoning sites because I can’t write any more content, or because the product changes into something I don’t want to be associated with.

If that sounds like something you could use, here’s the guide: https://link.ckv.to/prompt-guide

Regards,
​​​​​​​Brent.