I’ll put my hand up for this.

I’m pedantic.

I know.

I blame my father.

One of my first memories of him was his response to what is a typical small kid statement.

“I want to put it on myself.”

His response was always, “It’d be better to put it on the bread.”

Now, he probably said this to me, but I’m more likely to remember said to one of my siblings.

That doesn’t matter, it’s the pedantry that’s important.

He taught us all to be precise in our statements.

Say what you mean and mean what you say.

That’s one of the reasons I get annoyed by some websites, some movies, some AI created videos, and some books.

If they lose track of who is telling what part of the story, or they do things that are not possible, or perhaps introduce something without any lead-in, those things break the flow, and can make me reassess their validity.

A sales page or a video sales letter that does the same generally loses the sale.

Web pages that try to do too much also fail in their purpose.

A web page has one job to do: impart information, or call for an action.

The keyword it’s built around sets up the job, get it wrong and the purpose fails.

That’s why we all need to make sure we’re all using the right keywords and build our content around them.

One idea, one keyword, one piece of content.

Find out how to get those all-important keywords right.

https://link.ckv.to/traffic-x-ray

Regards,
​​​​​​​Brent.

P.S. My wife rolls her eyes every time I point out some issue with a movie.

A suddenly introduced fact that was never established, a continuity error, a wound that keeps changing sides, etc.

The eye rolling is also usually accompanied by an “OK Brent” statement.