The second incident was totally weird. I had an appointment in the CBD of Adelaide. I used to work in that area so I knew it pretty well. On the morning I had to drive in I also had a severe toothache. I took some heavy-duty painkillers before I left home. I parked in a public car park across from the building I needed to go to. Then the painkillers kicked in, hard. In hindsight, I shouldn’t have been driving. I walked out of the car park and was lost. I now know what it’s like to have no sense of direction. I walked up and down that road for an hour without being able to find the building. I crossed the same main road several times in different directions to no avail. I didn’t ask anyone. It never occurred to me. I was beginning to wonder if I’d even be able to find the car again. This time I wasn’t scared or panicking. Well, perhaps a little. Mostly just confused. And totally, 100% lost. In a place I knew. As the painkillers wore off I managed to find the right place. And I was on time for the appointment. Luckily I had given myself a decent time buffer. When you’re lost it can be hard to ask for help. If you do, it doesn’t always help because your thinking isn’t working. You can be lost in a place you know. Plenty of marketers are. They know their niche, they know the tools, and they still walk up and down the same road for months. So, if you’re feeling a bit lost in your marketing and you’re not quite sure what to do next, this might give you the directions. It’s one short lesson on working out where you want to go, and the one step you take every day to get there. Regards, I know what being lost means: Part 1
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