I had that once.
Well, that’s what my doctor called it.
It’s not quite true though.
I definitely had some of the symptoms, but not all.
My problem was constant fatigue due to a lack of sleep.
If I stopped moving, I fell asleep.
That’s a bit of a hazard when driving any distance, which I did most days.
To combat that during the day I drank copious amounts of coffee and caffeinated drinks.
I discovered, accidentally, that washing a mouthful of instant coffee powder down with an energy drink kept me awake for hours.
The heart rate was a bit excessive though.
Not recommended.
Then my wife got ill and I had to stop working to care for her.
I think that saved my life.
I was working 18+ hours daily, running a service business.
Grinding is not a solution, but I didn’t know any better, then.
I’ve since learned that working hard is not the path to success.
Working smart is.
AI makes working smart so much easier than it used to be.
A good AI tool with good prompts can get 80% of your work done in minutes.
You still have to edit and refine, but it’s so much easier to refine a draft than it is to start from scratch.
The best tool to use is the one you’re comfortable with.
I mostly use Claude because I’ve fine-tuned it to work with me.
If you’d like to use the same system I used, click the link.
https://link.ckv.to/prompt-guide
Regards, Brent.
There’s a weird human trait that gets us every time.
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There’s a weird human trait that gets us every time.
This one has nothing to do with your phone listening to your conversations and Google showing you ads related to them for days.
This one is built into your DNA.
At least, that’s where I think it is.
It’s that selective attention we have.
When you buy a new (to you) car, you start seeing the same make and model everywhere.
You rarely noticed them before.
Or you buy tickets to a show, then you see the posters everywhere.
If you think this is just me being my normal odd self, Google ‘Baader-Meinhof phenomenon’, or ask your favourite AI tool.
So what?
Well, one way you can use this is to mention something in your emails.
Not as a sales pitch, just in the normal body.
As a joke, a story, whatever.
Then, in the PS or the body, offer something related to the mention.
A bit like this.
I have a PDF that guides you, step-by-step, through building a custom project that will ask a few questions about your business and then help you create whatever you need to make it work better.
You’re building a tool that has that selective attention on your business to find everything that helps you.
Saves hours and hours of research.
Find it here: https://link.ckv.to/prompt-guide
Regards, Brent.
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Someone asked me if success is just about luck and being in the right place at the right time.
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Someone asked me if success is just about luck and being in the right place at the right time.
If that were true, we wouldn’t see the same people succeeding consistently year after year.
Warren Buffett said the secret is starting early.
But if you’re over 50 like many of my readers, that feels unhelpful.
Charlie Munger had better advice: learn from other people’s mistakes instead of making your own.
I’ve been studying successful online business builders.
The pattern is clear – they focus on systems that work repeatedly, not one-hit wonders.
They know the product doesn’t make the sale, the sales page does.
The product just prevents refunds by actually solving problems.
They’ve turned small daily actions into habits that compound over time.
Testing, measuring, improving based on real data.
The good news for those of us starting later?
We have advantages.
Patience to let things grow.
Financial stability to make smart decisions rather than desperate ones.
Success isn’t about perfect timing or luck.
It’s about consistent action applied to proven principles.
Start small, stay consistent, and let compound growth work.
This is how you start building good habits today: https://go.wm-tips.com/atomic
Regards, Brent.
Something I’ve ranted about before, but there’s fresh proof.
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Something I’ve ranted about before, but there’s fresh proof.
Building your business on a 3rd-party platform is like building your house on sand.
The foundations can shift overnight.
Your building will be lost.
I got booted from Clickbank, they never told me why.
Others have been booted from YouTube, Ebay, Amazon, Facebook, TikTok, X, Airbnb, PayPal, and many others.
There are no explanations.
If you build your traffic source or websites on any 3rd-party site this is a perennial potential problem.
Recently, OpenAI have announced that GPT developers will no longer be allowed to share the links.
People who have built up lucrative businesses selling GPTs have just had their business model closed.
It seems that they are even going to stop people building GPTs at all, and there is no clarity about using GPTs that are already sold or shared.
Will they keep working?
I don’t know.
The message is clear though.
If you don’t control access to your products, you can lose it.
If you don’t control your audience, you can lose it.
That’s why I keep banging on about building your email list.
It’s the only audience you control.
Even if your autoresponder service shuts down, you can move all your subscribers to a new one and keep going.
Assuming that you back them up regularly.
Use those 3rd-party sites to attract people to your email list.
Get them there as soon as possible.
If you already have an email list, great.
If not, this will help you build a great one.
https://go.wm-tips.com/sr-list
Regards, Brent.
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