I went for my usual Friday bike ride this afternoon.

I often see unusual things during the ride.

This was something I have rarely seen anywhere before.

A man was walking his cat.

It was on a leash and wearing a harness.

I applaud that.

He’s showing concern for the wildlife by not letting his cat roam, and he’s exercising his cat while allowing it to experience the outside world.

I wonder how they both get on when a dog comes along.

This might be an example of an underserved micro-niche.

“How to teach your cat to walk on a leash”.

Not one to attempt to exploit.

While there is clearly an audience for that, it’s unlikely to be very big.

The cat niche is much larger and very competitive.

If you did want to do something in that niche you’d really need to find a sub-niche that was bigger than the walking the cat niche.

Perhaps the “Teach your cat to do tricks” niche.

One of the Internet Marketers who is well known now started with an ebook called “Teach your parrot to talk”.

That worked then because nobody else had said it yet.

Say something that specific now and you’re one of thousands.

I’m not even sure you should niche down any more either.

It seems that what you should be doing is defining yourself.

When you do that you can offer different products that are relevant to you, but may cross different niches.

For example, don’t become the email marketing guru, become the offline traffic expert for small businesses in your town, or the marketing guru for over 50s looking to supplement their income online.

That opens up a lot of avenues to help those people.

And you won’t need 65+ bonuses.

Regards,
​​​​​​​Brent.