The company I worked for shut down my depot. They offered me a position in Melbourne, but I was building a life in Mount Gambier. I was about to get married for the first time, and my fiancée didn’t want to move. So, I found other employment. After multiple different jobs, none of which I enjoyed, I decided to start a business. My wife was terrified. “What if it fails?” That’s a normal reaction, but the wrong one. I replied with, “What if it succeeds?” I don’t know if I convinced her or not, but I did open the business, and it didn’t fail so much as didn’t succeed. As in, it worked, but not well enough. That’s a fairly normal thing in small business. But the thing that sticks with me is that you’ll never know if you don’t have a go. Sure, it can be scary. You’re stepping into the unknown, but as I said to her at the time: The very worst that can happen in Australia is you end up on unemployment benefits in government-subsidised housing. Not attractive, but it’s not living on the streets. The safety net is thinner now. But the risk of having a go is still usually smaller than the fear says it is. So, if you’ve spent long enough getting ready, I have a 30-day challenge for you. It’s called Have A Go. First, you find the one thing that’s really stopping your next sale. Then, every day for 30 days, you do at least one thing that puts your business in front of real people and could get you paid. I’ll send you an idea each morning. There’s also an AI prompt that keeps you honest and tells you when you’re mucking about. No cost, just have a go. Regards, What if you’re not lost?
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