I went for my usual Friday bike ride this afternoon.
I often see unusual things during the ride.
This was something I have rarely seen anywhere before.
A man was walking his cat.
It was on a leash and wearing a harness.
I applaud that.
He’s showing concern for the wildlife by not letting his cat roam, and he’s exercising his cat while allowing it to experience the outside world.
I wonder how they both get on when a dog comes along.
This might be an example of an underserved micro-niche.
“How to teach your cat to walk on a leash”.
Not one to attempt to exploit.
While there is clearly an audience for that, it’s unlikely to be very big.
The cat niche is much larger and very competitive.
If you did want to do something in that niche you’d really need to find a sub-niche that was bigger than the walking the cat niche.
Perhaps the “Teach your cat to do tricks” niche.
One of the Internet Marketers who is well known now started with an ebook called “Teach your parrot to talk”.
That worked then because nobody else had said it yet.
Say something that specific now and you’re one of thousands.
I’m not even sure you should niche down any more either.
It seems that what you should be doing is defining yourself.
When you do that you can offer different products that are relevant to you, but may cross different niches.
For example, don’t become the email marketing guru, become the offline traffic expert for small businesses in your town, or the marketing guru for over 50s looking to supplement their income online.
That opens up a lot of avenues to help those people.
And you won’t need 65+ bonuses.
Regards, Brent.
FFS. Why are some marketers thinking they need to have a massive stack of bonuses?
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FFS.
Why are some marketers thinking they need to have a massive stack of bonuses?
Is the product that bad?
The thing is, the product this person was promoting is not bad.
It is quite capable of standing alone.
The email sold it well enough.
I still didn’t want it, but the pitch was good, until the bonuses.
I have a bonus that I wanted to add to a W+ product, until I checked out the front-end document the vendor sent me.
It’s a plugin for Chrome and Chromium based web browsers that helps you collect swipe files directly in your browser.
That’s not the issue, a swipe file is useful for marketers.
The issue is that you have to have your extensions left in developer mode to use it.
That’s a security issue that I won’t pass on to anyone else so it’s a hard pass from me.
The bonus I was planning to use for this promotion is still relevant for those who want to collect training videos for your swipe file.
Learning how those really good VSLs are constructed helps you construct yours.
How about a really great YouTube or Vimeo training video?
They’re a challenge to download.
There are ways, but most of them need you to keep that page focussed until the video is done.
Not with this tool.
You can set it going and it downloads in the background.
You’ll find it here: https://burt.gumroad.com/l/guide
Regards, Brent.
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When I worked for the utility company I drafted construction drawings for the last 5 years.
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When I worked for the utility company I drafted construction drawings for the last 5 years.
To create a drawing you need to collect a lot of data which has to be synthesised on a two-dimensional page.
Many project managers struggled with projecting that 2D drawing onto the 3D world.
Many times I would explain that “The map is not the territory.”
For any work that needed to be underground we would ask for drawings from all the other utility companies for any work they had done in that area.
Not all those drawings were as useful as they should be.
Until you dig a hole or trench a section you really have no idea what is under the surface.
It’s amazing what can be unearthed accidentally.
Sometimes it’s incredibly dangerous, mostly it’s just expensive to fix.
I watched one backhoe operator trenching across a road where I knew there was a gas main.
He obviously hadn’t done his homework because he hit it.
Fortunately it didn’t rupture or the hole would have got a lot bigger.
People are like that too.
You don’t know what is under the surface.
We mostly only ever see what they choose to share.
When you build your marketing on solid information about who you’re talking to, the chance of a destructive strike is much reduced.
The Claude Prompt Guide starts by mapping your niche and your audience. Everything it generates after that works inside those boundaries, so you’re not digging blind.
It won’t guarantee you never hit a gas main. It just makes it a lot less likely.
https://link.ckv.to/prompt-guide
Regards, Brent.
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