For business or pleasure we often need to learn a new skill.
None of us has the time to spend months or years perfecting a skill.
But here’s the thing.
You don’t need to be perfect, you need to be good enough.
Good enough is much easier and faster to accomplish.
As long as you leverage the 80/20 rule.
20 percent of the skillset of a master will give you 80% of the good stuff.
And that is usually ample.
The rest is fine-tuning to get the remaining 20%.
That’s the bit that takes months or years.
So let’s not bother with that.
How do you discover the 20% that matters?
Ask AI.
Seriously, ask your favourite AI tool what are the 4 main things that all the top copywriters do.
Ask AI what are the top 4 things that all viral videos have.
Ask AI what the top 4 things the pages at the top of the search engines have.
That’s it.
That’s your 4 steps.
You’ll be amazed at what comes back.
I was.
I asked for the top 4 things the biggest YouTubers have on their thumbnails.
Now I know exactly what to put on those thumbnails.
Knowing what to do is half the battle, doing it is the other half.
Here’s the catch though.
You only get good answers out of AI if you ask good questions.
The better the prompt, the better the output.
Every time.
I built a prompt guide for Claude, not ChatGPT.
In my opinion Claude’s text output is just better.
Clearer answers, less fluff.
But it needs a different style of prompting to get the best out of it.
I use this guide almost daily.
You might find it as helpful as I do.
https://link.ckv.to/prompt-guide
Regards, Brent.
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It seems that every man and his dog is creating faster and faster.
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It seems that every man and his dog is creating faster and faster.
Products, training, courses, etc. probably mostly AI created.
Not that being AI created is necessarily a bad thing, but…
It’s not necessarily a good thing either.
The quality of the AI creation will inevitably degrade.
Because almost all the AI tools train on everything that’s been dumped online, and so much of it is now AI slop the AI tools cannot help getting worse.
You cannot eat Maccas every day for a year and remain healthy.
AI tools cannot hoover up all the AI slop and remain coherent.
I’ve already begun to see the result.
That doesn’t mean that you can’t get a good result from an AI tool, but you do have to be vigilant.
Ask good questions, create good prompts, use the right tool for the job.
When you do it right you can get a good result.
But you do not need the expensive tools.
You do not need to have multiple tools.
You do need a way to create great prompts.
So do I.
That’s why I created this.
https://link.ckv.to/prompt-guide.
With this PDF you’ll build your own prompt assistant, one that already knows your niche and your voice, so you’re not starting from a blank page every time.
Regards, Brent.
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309
“Vision without execution is hallucination.”
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“Vision without execution is hallucination.”
~ Thomas Edison.
You should set goals.
BHAG – Big Hairy Audacious Goals.
But, as our buddy Tommy said, goals without action are pointless.
Well, he didn’t say it quite like that, but that’s what he meant.
Your goals should excite you.
They should not intimidate you because most people over-estimate what they can get done in a week, and under-estimate what they can get done in a year.
So set that BHAG, then break it down into steps.
What has to happen before the goal is reached?
That’s a sub-goal.
What has to happen before that sub-goal is reached?
That’s another sub-goal.
Keep asking that question, keep breaking it down until you’ve got to the what has to happen today as the first action step.
Now you know what to do.
Go here –
https://kaizen-coach.surfer3l337.workers.dev/ .
Answer the 8 questions and let the daily coaching email keep you on track.
Regards, Brent.
If you’ve ever found a buyer for something you genuinely can’t do yourself, this is for you.
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If you’ve ever found a buyer for something you genuinely can’t do yourself, this is for you.
I came across a post recently from someone breaking down a business model that doesn’t get nearly enough attention.
It’s called drop servicing.
Some call it service arbitrage.
Same idea as drop shipping, but instead of products, you’re reselling services.
This is another simple side hustle that could become more.
A business owner needs something done.
A video, a design, a write-up, whatever.
You find them.
You connect them with someone who can actually do the work.
You take a cut in the middle.
They get the result.
You get paid.
The person doing the work gets paid too.
Nobody’s being scammed.
This is just how agencies have worked for decades.
The only difference now is you don’t need an agency to do it.
Because the skills you need aren’t the skills being sold.
You don’t need to be a video editor, a designer, or a writer.
You need to be the person who finds the buyer and finds the person who delivers.
That’s it.
That’s the whole job.
No upfront investment.
No inventory needed either, and you don’t need an office to run it from.
You get paid by the client, then you pay for the work to get done.
The risk sits in the right place.
And here’s the part most people miss.
This isn’t a “sell once and move on” business.
Businesses run promotions constantly.
Sales, launches, seasonal pushes, new offers.
Land one client and they’re likely to come back the next time they need something, and the time after that.
That’s when it stops feeling like hustling and starts feeling like an actual asset.
But there’s a question I haven’t answered yet.
Where do you find the person who delivers?
This is where most people get stuck, and where the model used to fall apart for the average person starting out.
You’d need contacts.
Freelancers you trust.
People who do good work, fast, and don’t disappear halfway through a project.
That used to be the hard part.
It isn’t anymore.
Because in a lot of cases, the “person who delivers” can just be you, with the right prompts.
Writing, content outlines, social posts, scripts, even first drafts of designs and visuals.
AI can do a lot of that work now, if you know how to ask for it properly.
Which is the whole reason I put together my AI Prompt Guide.
It’s not a generic “how to use AI” PDF.
It’s built specifically for getting output you can hand to the client with no rewrites, fast, without wasting twenty attempts getting the wording right.
If you’re going to explore drop servicing, or you’re already doing some kind of freelance or service work, this closes the gap between “I found a client” and “now I have to actually deliver this.”
https://link.ckv.to/prompt-guide
It’s $5. Less than what you’d lose outsourcing one bad first draft.
Regards, Brent.
P.S. You don’t need to be the expert.
You need to be the connector.
The Prompt Guide just means you can be both, if you want to keep more of the margin yourself.
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Disclaimer: I have not tried this, but I have read about other people doing this many times.
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Disclaimer: I have not tried this, but I have read about other people doing this many times.
Many people think they don’t want or need a full-time online business.
They just want to make a bit more cash, for whatever reason.
They don’t want to spend a lot of time doing this either.
They want something simple to do and clean to manage.
If that sounds like you, this is an option.
Book flipping.
Do your own research on this, but there are apps you can download that are simple to use.
The process is simple.
Find a second-hand book, scan it’s barcode or type in the ISBN.
The app scans for places that will buy the book and give you a price.
Second-hand books range in price from $10 to $100+ depending on condition and rarity.
In thrift stores, yard sales, local markets, etc. you can often buy these books for under $5.
Some of the places buying these from you will also cover the shipping.
This is not going to make you rich, but it could make you a couple of hundred over a weekend.
That could cover your utilities bill, or most of it anyway.
This is about the simplest system I have found.
It takes almost no effort.
There is nothing in this that prevents any person from any background doing this.
But, I don’t know if it will work in every country.
If you try this, let me know how it worked out for you.
Regards, Brent.
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