“Knowledge without practice is useless.
Practice without knowledge is dangerous.”
Attributed to Confucius, but who knows.
It has been said that the best way to learn something is to teach it.
There has always been a gap between book knowledge and acquired knowledge.
When I started work as an Office Equipment Technician there was no apprenticeship program.
It was all company training.
They taught you how to read the manual, where to find the components, and whatever you needed to know to work on their equipment.
Years later an apprenticeship program was set up, and those of us who didn’t have those qualifications began to miss out on promotions and jobs.
And yet, we were always the ones who solved the biggest problems because we understood how the machines worked.
We trained the apprentices, who then took our jobs.
When you know, you know.
But that piece of paper made a difference because it said you knew.
Whether you did or not.
Frankly, I’d rather know because I’ve done the learning hands-on, than have a piece of paper.
Most of us have bought more courses than we’ve finished.
That’s book knowledge.
It feels like progress, but it’s not the same as doing the work.
That’s what the Have A Go 30-day Challenge is for.
You’ll discover which part of your business is holding you back.
It’ll keep you focussed on that immediate blockage until it’s cleared, then find the next blockage to work on.
No cost, just have a go.
https://link.ckv.to/have-a-go
It’s how I used to fix photocopiers: one thing at a time.
Regards, Brent.
The company I worked for shut down my depot.
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The company I worked for shut down my depot.
They offered me a position in Melbourne, but I was building a life in Mount Gambier.
I was about to get married for the first time, and my fiancée didn’t want to move.
So, I found other employment.
After multiple different jobs, none of which I enjoyed, I decided to start a business.
My wife was terrified.
“What if it fails?”
That’s a normal reaction, but the wrong one.
I replied with, “What if it succeeds?”
I don’t know if I convinced her or not, but I did open the business, and it didn’t fail so much as didn’t succeed.
As in, it worked, but not well enough.
That’s a fairly normal thing in small business.
But the thing that sticks with me is that you’ll never know if you don’t have a go.
Sure, it can be scary.
You’re stepping into the unknown, but as I said to her at the time:
The very worst that can happen in Australia is you end up on unemployment benefits in government-subsidised housing.
Not attractive, but it’s not living on the streets.
The safety net is thinner now.
But the risk of having a go is still usually smaller than the fear says it is.
So, if you’ve spent long enough getting ready, I have a 30-day challenge for you.
It’s called Have A Go.
First, you find the one thing that’s really stopping your next sale.
Then, every day for 30 days, you do at least one thing that puts your business in front of real people and could get you paid.
I’ll send you an idea each morning.
There’s also an AI prompt that keeps you honest and tells you when you’re mucking about.
No cost, just have a go.
https://link.ckv.to/have-a-go
Regards, Brent.
What if you’re in the wrong business or niche?
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What if you’re in the wrong business or niche?
We always get told that, “Winners never quit, and quitters never win”.
But that’s not always true.
Sometimes you have to try a number of different things before you find what works for you.
When I was in my mid-teens my younger brother could beat me at tennis.
We played often on our backyard court.
I didn’t like that, so, instead of joining the tennis club, I played cricket.
Unfortunately, I found it boring.
Standing around for an hour with no ball coming near me.
I was also pretty crap at batting.
Meanwhile, we kept playing in the backyard, and I started beating him.
So I took up tennis.
Strangely, I would rather watch a 5-day cricket Test match than a tennis match now.
I pivoted from cricket to tennis.
Winning helped.
But mostly, tennis suited my temperament better.
More action, less boredom.
It’s been the same with my working career.
I’ve changed jobs multiple times, sometimes voluntarily, sometimes not.
Most successful people have pivoted.
Pivoting isn’t quitting after a few weeks.
It’s giving something a fair go, then changing direction when it clearly doesn’t suit you.
Even bands often change names, members, style, etc. before they hit on what works for them.
Remember The Quarrymen?
They became The Beatles.
So, if you’re not lost, but things are not working out for you, perhaps a pivot is in order.
The Pivot program helps you work out whether it’s time to change direction, and what to change to.
You can try it before you spend a cent.
https://link.ckv.to/pivot
Regards, Brent.
The second incident was totally weird.
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The second incident was totally weird.
I had an appointment in the CBD of Adelaide.
I used to work in that area so I knew it pretty well.
On the morning I had to drive in I also had a severe toothache.
I took some heavy-duty painkillers before I left home.
I parked in a public car park across from the building I needed to go to.
Then the painkillers kicked in, hard.
In hindsight, I shouldn’t have been driving.
I walked out of the car park and was lost.
I now know what it’s like to have no sense of direction.
I walked up and down that road for an hour without being able to find the building.
I crossed the same main road several times in different directions to no avail.
I didn’t ask anyone.
It never occurred to me.
I was beginning to wonder if I’d even be able to find the car again.
This time I wasn’t scared or panicking.
Well, perhaps a little.
Mostly just confused.
And totally, 100% lost.
In a place I knew.
As the painkillers wore off I managed to find the right place.
And I was on time for the appointment.
Luckily I had given myself a decent time buffer.
When you’re lost it can be hard to ask for help.
If you do, it doesn’t always help because your thinking isn’t working.
You can be lost in a place you know.
Plenty of marketers are.
They know their niche, they know the tools, and they still walk up and down the same road for months.
So, if you’re feeling a bit lost in your marketing and you’re not quite sure what to do next, this might give you the directions.
https://go.wm-tips.com/goals
It’s one short lesson on working out where you want to go, and the one step you take every day to get there.
Regards, Brent.
Many people think they’re lost when they’re not really.
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Many people think they’re lost when they’re not really.
They just don’t know what the next step should be.
I know exactly how that feels, and I have two stories to illustrate that.
The first story happened when I was living in Mount Gambier.
Most of the area in and around Mt Gambier is limestone with a layer of dirt over it.
It’s also a rather wet place.
That combination causes caves to appear in random places.
There is a cave just out of the Mount, with an opening just off the highway.
It was not blocked off then.
It might be now.
A friend and I decided to explore.
Easy access, just walk in.
We had torches, but no safety gear.
After a short period my mate decided he was spooked and went back to the entrance while I did a little more exploring.
I climbed through a tunnel that was just big enough.
I found myself on the top of a pile of sand with no obvious openings.
I panicked.
I felt entirely lost.
I called out, my heart was pounding.
No reply.
No one heard me.
Then sanity returned and I realised that the escape tunnel was behind me.
I backed out and stopped exploring.
I wasn’t lost.
The way out was right behind me.
I just couldn’t see it while I was panicking.
Panic stops your brain working.
Panic causes people to make poor decisions.
Sometimes, those decisions can be fatal.
Feeling lost online won’t kill you.
But it can still lead to poor decisions.
Like quitting, or changing direction every few weeks, or not asking for help when you need it.
Most of the time, the next step is right behind you.
You just need a way to see it.
This might help.
https://go.wm-tips.com/goals
It’s one short lesson on working out where you want to go, and the one step you take every day to get there.
Regards, Brent.
P.S. That’s the first story.
The second is tomorrow, and that time I really was lost.
Nor does human behaviour.
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Nor does human behaviour.
So why do we constantly search for the magic button?
The easy path doesn’t exist, but we have been conditioned to search for it.
This myth is prevalent because humans are basically lazy.
I know I am.
I don’t want to do more than I absolutely have to.
I don’t hate working, but I’d rather be doing something else.
The problem with that is that if I don’t do stuff, nothing happens.
I have never had a payout for doing nothing.
I have only ever been paid for selling something.
It was my labour and thinking prowess for others.
Now it’s my labour and thinking prowess for me.
The ratio might be a bit different now, but the input and output are similar.
Either someone asks me to do something for them, or I think of something to do for others.
Most of what I get asked about is automating something tedious.
Every business I’ve worked for, online or off, has bits that are tedious but still must be done.
Boring as hell, but if you want to make a buck, they get done.
Automation isn’t a magic button.
You still have to do the work that makes money.
It just gets the tedious stuff out of the way.
Start with this free calculator.
Put in how many hours a task takes each week and what your time is worth.
It shows you what that task is really costing you.
https://school.wm-tips.com/saving
Underneath, there are three ways forward.
Not sure which task to automate first?
A $9 PDF helps you find it.
Want to build it yourself?
An AI tool writes the build plan for you.
Want it done for you?
Send me the task.
If I can’t automate it, you don’t pay.
You still have control of the process.
And you get the hours back.
Spend them on the work that pays, or with a beer in the sun.
Regards, Brent.
Australia has a lot of public holidays.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Australia has a lot of public holidays.
Here in South Australia, we get about 14 a year, sometimes more when Christmas or Boxing Day lands on a weekend.
I used to love them.
Employees get paid for public holidays, and don’t have to work.
If you do work, you get paid between 200% and 250% of your base rate.
Now that I’m retired and on a part pension I don’t get paid extra for doing the same thing as I do every other day.
As an employee I used to get paid extra to go on annual leave, usually 17.5% more.
I don’t get paid any extra now when I go on holidays.
And then there is long service leave.
As an employee, after 10 years, I’d get 13 weeks of long service leave paid at my normal salary, no loading.
I figure I’m not going to bother claiming that because a normal day would be exactly the same as a long service leave day.
So, after all that, as a retiree the only difference between any day and a public holiday is that most of the shops are closed.
And that’s why I don’t like them.
Because I never remember when they’re coming up so I’m not prepared.
Like yesterday.
Regards, Brent.
P.S. Now that my income is fixed, and because I always liked the extra moolah, I’ve had to change my ways a bit.
That means I’m more focused on online business.
It’s easy to go to lunch, visit friends, shop.
Drifting through the days is far too easy.
But that won’t bring in any extra cash.
So I’ve been using this to make sure I do what needs doing every day, public holiday or not.
https://go.wm-tips.com/goals
“Insanity is defined as doing the same thing over and over again and expecting different results.”
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“Insanity is defined as doing the same thing over and over again and expecting different results.”
It’s usually credited to Albert Einstein.
He never said it.
But it’s a good line, so let’s look at it.
For many things that would be true, but it’s not true for us marketers.
When we post something, we expect to get visitors.
When we’re starting out in a new niche there is a good chance that we won’t get many visitors at first.
But we keep doing the same thing, posting, writing emails, making videos, whatever – and we keep getting the same result.
Not much.
But we are not expecting the same result, and the result does change once we’ve posted enough content to attract the attention of people and the algorithm.
The only time this activity can be classified as insanity is when we change what niche we’re working in every few months and expect a different result.
I’m currently building a YT shorts channel.
There are 64 videos in there right now and 3 of them have had over 1,000 views, but the last five had 7, 23, 31, 2, 56 views.
As you can see, they’re not hitting useful numbers yet.
When I get to 1,000 videos I expect that to have changed significantly.
Insanity?
No, the early signs are already appearing.
This confirms, to me, that I’m on the right path to reach my goals.
If you would like to see the method I’m using to keep posting every day regardless of the numbers, check this out.
https://go.wm-tips.com/goals
Regards, Brent.
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I live in a heavily urbanised area.
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I live in a heavily urbanised area.
We still see wild life on a regular basis, mostly birds.
Where I ride I see kangaroos most days, snakes some days, lots of birds.
Today, though, was different.
Not a first in the area, but definitely not common.
Today there was a koala on the track, in the way.
There was no issue, he (or she) did a quick bolt for the nearest tree and climbed to about head hight.
Once he (or she) decided that the threat had passed, climbed down and continued on his (or her) way.
Fairly uneventful really, except koalas are not abundant in the area.
I understand that overseas visitors think they are cuddly and cute.
Cute yes, cuddly no.
In some wildlife parks and zoos there will be one koala that you can hold and have a selfie with.
But not in the wild.
Assuming that you can catch one, which is actually unlikely, you would not enjoy the experience.
They have very strong claws and are very strong.
You would survive the encounter, just a little the worse for wear.
Australian animals are quite happy for you to leave them alone.
Regards, Brent.
