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Just look around you.
You will know people who are smart, educated, and do really dumb things.
They might have an extreme hobby.
No, not competitive tiddlywinks.
More like motor racing, or base jumping.
Perhaps not quite that extreme.
Driving too fast, playing fast and loose on the dating circuit.
You’ll recognise the behaviour.
Why do they do this?
Sometimes it’s because they are tired of being ‘the sensible one’.
Sometimes it’s the suppressed rebel in them.
Yes, we almost all do dumb things.
I confess that sometimes I’m surprised that I’ve lived this long because of all the dumb and risky things I’ve done.
I try to minimise that these days.
The point is that when you’re writing anything other people will read you need to remember this.
If people abandon logic for adrenaline, a spreadsheet isn’t likely to convince them to buy from you.
Lead with the emotion, then justify with logic.
That’s the way people work anyway.
Take a stand.
Be opinionated.
Get the reader to feel something, positive or negative.
If you aim for the negative you will need to show how your offer turns that around.
Remember, people buy things on emotion, and justify it with logic.
The best way I know to pin this down for your particular audience is to use the guidance you’ll find in this tool.
https://link.ckv.to/prompt-guide.
This is a PDF that guides you through setting up a personalised prompt creation system in Claude.
The prompts are tailored to you and your audience.
No need to waste your time scrolling through a 600 prompt bundle when you can get the right one immediately.
Regards,
Brent.
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<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
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Here’s your verification code to sign in to Substack:
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662
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<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
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Here’s your verification code to sign in to Substack:
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914
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<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
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Here’s your verification code to sign in to Substack:
281233
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
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158
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<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
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Here’s your verification code to sign in to Substack:
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173
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<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
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Here’s your verification code to sign in to Substack:
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625
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<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
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Here’s your verification code to sign in to Substack:
776159
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
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681
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<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x, substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x, substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
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Here’s your verification code to sign in to Substack:
446238
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
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672
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