Many coaches say you need motivation to succeed. That’s true. But motivation usually points in one of two directions: Toward something you want. Neither is wrong. The stronger the pull, the stronger the action. That’s your “why.” When your why is clear and strong, obstacles shrink. When it’s weak, everything feels like an obstacle. If you don’t know why you’re doing something, even small resistance will stop you. So here’s a simple exercise: Start with your goal. Then ask yourself why you want it. Answer honestly. Then ask why again. Keep going until there’s nothing deeper left. That’s the engine. And it doesn’t need to impress anyone else. It just needs to move you. Regards, P.S. There’s a great little comic here https://sites.google.com/view/successissimple/home about the difference between motivation and persistence. It’s the why that gives you the persistence. We live on autopilot – and fail the same way.
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