Living randomly is costly.

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Random is expensive.

Brent Milne

Mar 20

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Living randomly is costly.

I went to the hardware store three times today.
Same checkout.

Same operator.

By the third visit, I told her I was only there to see her…
and I’d have to think of something else to buy so I could come back again.

She and her friend were giggling.
I don’t think she took me seriously.

The 40+ year age gap might have had something to do with it.

Truth is… I wasn’t going back for her.

I was going back because I didn’t have a system.

I kept forgetting things.

That’s what a lack of systems does.

It makes life random.

Most of the time, it doesn’t matter.

But sometimes… it really does.

You miss a bill.
You skip something important.
You drift for a month.

Then another month.

Nothing.

Meanwhile, someone younger and dumber than you
posts about making $X last week.

What’s the difference?

Not talent.

Not luck.

They followed a system.

Systems and processes are boring.

But they remove thinking.
They remove forgetting.
They remove drift.

And that’s what builds income.

Regards,
Brent

P.S. There’s a new launch that might interest you.

It’s from Dennis Becker — Never Too Late.

I haven’t bought it yet, but I plan to when it launches (around when you’re reading this).

If you’re missing a system, this might help.
https://go.wm-tips.com/never-too-late

March 19, 2026March 19, 2026

You can’t get enough of what you don’t need

Is that why people keep buying shiny objects?

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You can’t get enough of what you don’t need

Brent Milne

Mar 19

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Is that why people keep buying shiny objects?

They don’t need them?
Most of them don’t work.

And the strange thing is that most people who buy them never ask for a refund.

They assume the failure must be their fault.

It usually isn’t.

Many of those products never worked in the first place.
They’re just thought bubbles dressed up as solutions.

These days a lot of them are also AI slop.

AI is a tool, not something to worship.

It’s like buying a shiny new spade.

The spade won’t dig the hole by itself.

There might be a learning curve.
You can do a lot of damage before you learn how to use it properly.

But with a bit of instruction and guidance you’ll master it.

AI tools are exactly the same.

They’re useful tools.

Not magic.

Regards,
Brent.

March 18, 2026March 18, 2026

Streaks don’t create habits.

I noticed something recently in the Kindle app on my iPad.

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Streaks don’t create habits.

Brent Milne

Mar 18

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I noticed something recently in the Kindle app on my iPad.

It has a feature called Reading Insights that tracks how often you read.

Apparently I’ve read for 273 weeks in a row.

That’s just over five years.

It is also 1 week longer than my previous longest streak.

I didn’t know that.

I don’t check it.

It doesn’t affect whether I read or not.

I read over breakfast.

I read over lunch.

And I read at night when I shut the computer down.

The streak didn’t create the habit.

The habit created the streak.

Most people try to do it the other way around.

They chase the streak.

But if the habit is strong enough, the streak happens automatically.

It’s the same with anything.

Exercise.

Writing.

Building a business.

You don’t chase the result.

You build the habit.

The result takes care of itself.

Regards,
Brent.

March 17, 2026March 17, 2026

Where does inspiration come from?

You should never wait for inspiration.

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Where does inspiration come from?

Brent Milne

Mar 17

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You should never wait for inspiration.

Waiting for the muse to strike almost guarantees that it won’t.

For me, inspiration usually arrives while I’m doing something.

Riding the bicycle.
Listening to music.
Reading junk novels for entertainment.
Writing blog posts.
Commenting on social media.

This email started while I was listening to Albatross by Fleetwood Mac.

I wondered where they found the inspiration to create such an iconic piece of music.

In an era when rock was king, they produced this quiet instrumental.

Amazing.

But what we rarely appreciate is how many hours of playing and experimenting came before it.

Music like that doesn’t appear from nowhere.

It’s the result of thousands of small improvements.

Practice stacked on practice.

Learning from others until a style of your own appears.

It’s the same in anything we do.

Small steps stacked.

1% better each day.

Regards,
Brent.

March 16, 2026March 16, 2026

Winning isn’t always first place.

Sometimes it’s simply doing better than last time.

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Winning isn’t always first place.

Brent Milne

Mar 16

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Sometimes it’s simply doing better than last time.

Over 10 years ago I read a book that has stuck with me ever since.
It’s called The Slight Edge.

The idea is simple.

Small improvements compound.

You may remember an email I wrote about this before — the one about 1% improvement each day.

You probably can’t become 100% better overnight.

But you can become 100% better over time if you improve just a little each day.

That’s winning.

Not beating everyone else.

Just being better than you were yesterday.

You can stop whenever you want.

Or you can keep going and see what happens.

Neither you nor I really know what your potential is.

That’s the exciting part.

Regards,
Brent.

P.S. The book is still available, it may help.

https://www.amazon.com/dp/1626340463?mr_donotredirect=&&&&language=en_US&ref_=as_li_ss_tl

March 15, 2026March 15, 2026

People are unreliable, data isn’t.

Some things in life are predictable.

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People are unreliable, data isn’t.

Brent Milne

Mar 15

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Some things in life are predictable.

The lights come on when you flick the switch.
If you drop something it falls down.
The sun rises and sets every day.
Water flows downhill.

Other things are not predictable.

The cost of your next grocery bill.
What time the tradie will arrive.
The mood your spouse will be in.
Whether you’ll get a Christmas bonus.

People are unpredictable.
That’s why I prefer to look at data.
Data doesn’t care about opinions.
The data collected over 20+ years online shows some very clear patterns.

Links bring visitors.
Google ranks pages, not sites.
Pages often rank for keywords that aren’t even on the page.
More pages create more opportunities for traffic.
Content is written for people, not search engines.

And small assets add up.
One page might bring a trickle.
But hundreds of pages bring a stream.
That’s why I build many small assets instead of one big site.
The data keeps saying the same thing.
More pages → more chances → more traffic.

Regards,
Brent.

P.S. Most of the visitors here https://go.wm-tips.com/llhome, are humans.

The tiny assets I build here do get visitors every day.

March 13, 2026March 13, 2026

The data tells you what to do.

I used to work as an auditor.

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The data tells you what to do.

Brent Milne

Mar 13

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A person writing on a notebook with a laptop in the background

I used to work as an auditor.

At the utility company, staff were trained to follow process documents.

Then people like me audited the processes they used.

Interestingly, almost nobody followed the documented process exactly.

My job wasn’t to reprimand people.

My job was to determine whether the changes they made produced better or worse results.

Often the staff member had improved the process.

They had discovered something that worked better in the real world.

If the results were better, the process document was updated.

That was the most common outcome.

Fine-tuning the process.

Improving the workflow.

That’s something you can do in your own business.

First, write down what you think your process is.

Then watch what you actually do.

The differences are where the improvements live.

You can’t improve what you don’t measure.

Documenting your process is the first measurement.

And once you can see it clearly, you can make it better.

Regards,
Brent

March 12, 2026March 12, 2026

Why small traffic works

Hearing aids are designed wrong.

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Why small traffic works

Brent Milne

Mar 12

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timelapse photography of river surrounded with trees

Hearing aids are designed wrong.

I have a background in electronics.

There are two types of amplifiers.

Linear amplifiers raise all sounds by the same amount.

Logarithmic amplifiers compress everything so quiet sounds become louder, but loud sounds get flattened.

Most modern hearing aids use logarithmic amplification.

That’s why people often remove them in noisy environments.

Everything gets pushed toward the same level.

But our natural hearing does something different.

Our brain filters noise.

It lets important sounds stand out.

Traffic works a bit like that.

Most marketers chase big bursts of traffic.

But building multiple assets works differently.

Each page brings a small trickle of visitors.

One page isn’t much.

But when you stack pages, the trickles combine.

Trickles become streams.

Streams become useful traffic.

Could you use a steady stream of visitors?

Regards,
Brent.

P.S. There’s a simple way to start that trickle here:

https://go.wm-tips.com/llhome, it’s easy to get and it’s free.

March 11, 2026March 11, 2026

Less is more

Are you doing everything right, but nothing is working?

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Less is more

Brent Milne

Mar 11

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Are you doing everything right, but nothing is working?

Posting content.
Buying courses.
Joining programs.
Trying a new strategy every other week.

Watching training videos at midnight.
Building funnels you saw someone else build.
Automating things that didn’t need automation.

Listening to six different mentors who all have different opinions.

Busy every day.

Looked productive.
Felt productive.

But nothing is moving.

No consistent sales.
No consistent leads.
No consistent anything.

Just a long list of half-finished strategies and a growing suspicion that maybe the problem is you.

I remember the shift.

I started doing less.

I stopped listening to a dozen people.
I stopped trying to master five strategies at once.
I stopped jumping to the next tactic when something didn’t work in 48 hours.

Instead I picked one thing.

One traffic source.
One way of showing up.
One way of selling.

And I stayed with it long enough for it to actually work.

That was the whole shift.

Not a new tactic.
Not a better funnel.

Just sitting still long enough for the work to compound.

If you’re in that place right now, hear this.

It’s probably not you.

You may simply be doing too many things at once.

Sometimes the fastest way forward is to do less.

Regards,
Brent

March 10, 2026March 10, 2026

Funnels are just links

Funnels don’t have to live on one site.

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Funnels are just links

Brent Milne

Mar 10

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Funnels don’t have to live on one site.

The Internet itself is just a giant network of links.

A funnel is the same thing.

A series of pages connected together.

Those pages don’t have to live on the same platform.

Most autoresponders can host basic pages.

A landing page.
A sales page.
A delivery page.

Some pages might even be affiliate links to someone else’s offer.

Do you need hosting?

Not necessarily.

A domain name is useful though.

Albert Einstein said:

“Everything should be made as simple as possible, but no simpler.”

A funnel can be just two pages connected by a link.

Start simple.

You can always add complexity later.

Regards
Brent

P.S. If you want to see a very simple system that works, start here:
https://go.wm-tips.com/llauto

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