“Insanity is defined as doing the same thing over and over again and expecting different results.” It’s usually credited to Albert Einstein. He never said it. But it’s a good line, so let’s look at it. For many things that would be true, but it’s not true for us marketers. When we post something, we expect to get visitors. When we’re starting out in a new niche there is a good chance that we won’t get many visitors at first. But we keep doing the same thing, posting, writing emails, making videos, whatever – and we keep getting the same result. Not much. But we are not expecting the same result, and the result does change once we’ve posted enough content to attract the attention of people and the algorithm. The only time this activity can be classified as insanity is when we change what niche we’re working in every few months and expect a different result. I’m currently building a YT shorts channel. There are 64 videos in there right now and 3 of them have had over 1,000 views, but the last five had 7, 23, 31, 2, 56 views. As you can see, they’re not hitting useful numbers yet. When I get to 1,000 videos I expect that to have changed significantly. Insanity? No, the early signs are already appearing. This confirms, to me, that I’m on the right path to reach my goals. If you would like to see the method I’m using to keep posting every day regardless of the numbers, check this out. Regards, 491488 is your Substack verification code
I don’t see that every day
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