That’s what my brother said when I told him I was getting married again.

͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Triumph of optimism.

Brent Milne

Apr 15

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That’s what my brother said when I told him I was getting married again.

He wasn’t wrong.

I’d been divorced.

Didn’t want it.
Didn’t choose it.

But it happened.

And looking back, it was the right outcome.

Because now?

I’m happily married.

The point is this:

What didn’t work before doesn’t have to define what happens next.

Things can be changed.
Things can be improved.

Sometimes dramatically.

And it’s not just true in life.

It’s true in what you’re building.

Most people are putting up with things that are harder than they need to be.

Repetitive tasks.
Manual processes.
Things that just… drag.

They don’t fix them.

They just live with them.

So here’s something different.

We’re currently in Hobart, Tasmania
(on the anniversary of our honeymoon).

And I felt like doing something useful.

If you’ve got a repetitive or manual task that’s slowing you down.

Reply to this email.

I’ll take a look and figure out how to simplify or automate it.

Let’s improve something.

Regards,
Brent.

April 14, 2026April 15, 2026

You can learn anything

Does starting something new scare you?

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You can learn anything

Brent Milne

Apr 14

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Does starting something new scare you?

It does for most people.

So they say things like:

“I’m too old.”
“I was never good at that.”

That’s not reality.

That’s protection.

There’s a concept called neuroplasticity.

It means your brain can change.

You can learn new skills.
Build new habits.
Think differently.

And the conclusion is simple:

Anything one person can learn, another person can learn.

Maybe not at the same level.
Maybe not as fast.

But enough to make it useful.

Which means this:

You’re more capable than you think.

So what’s actually holding you back?

Belief.

If you don’t believe you can do something, you won’t stick with it long enough to learn it.

So how do you change that?

Repetition.

Here’s something simple to try:

Write down what you want to become, as if it’s already true.

Read it every day.

That might sound too simple.

But that’s exactly how I quit smoking 40 years ago.

And I never went back — even while working with people who smoked.

I didn’t wait to feel ready, I trained myself to become different.

Repetition changes behaviour.

And once behaviour changes, results follow.

Regards,
Brent.

April 13, 2026April 13, 2026

Achievement.

“There’s a problem in the world these days where everyone is waiting to feel good to do something versus doing something to feel good.”

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Achievement.

Brent Milne

Apr 13

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“There’s a problem in the world these days where everyone is waiting to feel good to do something versus doing something to feel good.”
— Jason Stacy (Aryna Sabalenka’s performance coach).

His advice?

Take action.

Consistently.

Even if it’s small.
Even if it feels miserable at the start.

That’s the secret to high performance.

It’s only through repeated action
that we get better.

And we can always get better.

1% a day compounds.

No action = nothing.
Some action = something.

And that “something” grows.

But here’s where most people get stuck.

They wait.

They wait to feel ready.
They wait to feel motivated.
They wait to feel certain.

That’s backwards.

Action creates clarity.

Action creates confidence.

Action creates momentum.

So if you’re not sure what to do next…

Do something small.

Write one thing.
Post one thing.
Test one thing.

Then do it again tomorrow.

You don’t need to know where you’re going.
You just need to start moving.

Regards,
Brent.

April 12, 2026April 12, 2026

“I’ve tried everything.”

Have you?

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“I’ve tried everything.”

Brent Milne

Apr 12

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Have you?

Most people who say that, haven’t tried everything.

They’ve tried everything they can think of.

That’s different.

There are hundreds of approaches you haven’t considered yet.

That’s why I keep coming back to one idea:

Testing.

Not guessing.
Not hoping.

Testing.

You don’t need the perfect idea.

You need to test more ideas to find one that works.

Here’s a simple way to start.

Pick a topic.

Write one piece of content.

Then repurpose it, with the help of AI.

Turn it into a PDF.
Turn it into a video.
Turn it into audio.

Put it in a few places.

Now watch.

What gets attention?
What gets clicks?
What gets responses?

That’s your signal.

Then do more of that.

That’s how discovery happens.

Not by trying everything at once, but by testing consistently.

If you keep showing up in enough places, you will be found.

If that still feels like too much, this might help simplify it:

https://link.ckv.to/psyops.

Regards,
Brent.

April 10, 2026April 11, 2026

When things get tight

What do you do when costs keep rising, and income doesn’t?

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When things get tight

Brent Milne

Apr 10

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What do you do when costs keep rising, and income doesn’t?

Most people feel it at some point.

Some are feeling it right now.

Expenses don’t wait.

Rent.
Food.
Fuel.
Utilities.

Some things you can delay.

Others you can’t.

And when it gets tight, it can feel like there’s no room to move.

But here’s what I’ve noticed.

There’s almost always a small opening.

Not obvious.

Not easy.

But there is.

A different option.
A new direction.
Something you hadn’t considered before.

The hard part is spotting it.

Because when pressure is high, we tend to focus only on the problem.

So sometimes it helps to step back and look again.

Not everything will help.

But something might.

You don’t need a complete solution right now, just a next step.

This might be worth a look:

https://link.ckv.to/psyops

For some, it could be a way out.

For others, just a step forward.

Either way…

…it’s better than standing still.

Regards,
Brent.

April 9, 2026April 10, 2026

There are no rules online.

I know people like to think there are.

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There are no rules online.

Brent Milne

Apr 9

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I know people like to think there are.

They’ll sell you systems, frameworks, shortcuts…

All claiming to be “the way”.

But what if there isn’t one?

What if it’s simpler than that?

Find a group of people with a problem.

Solve the problem.

Offer it to them.

That’s it.

Is that a rule?

Maybe.

Maybe not.

You can even reverse it.

Start with a solution.

Then find the people who need it.

With millions of people online, finding a few thousand with the same problem isn’t hard.

And if you solve something real?

They’ll pay for it.

So the real question is:

How do they find you?

You publish.

You create content around the problem and the solution.

You put it everywhere.

Over time…

they come to you.

That’s the part most people skip.

They look for rules.

When they should be building visibility.

The people who win aren’t following rules, they’re finding what works.

Stack enough content, and you don’t need to chase people.

They find you.

Get yourself a PhD in stacking.

(Piled Higher and Deeper.)

How many of these could you use?

https://link.wm-tips.com/100pc

Regards,
Brent.

April 8, 2026April 9, 2026

The Goldfish Effect.

One of the main reasons most people don’t succeed online is they forget what they’re doing.

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The Goldfish Effect.

Brent Milne

Apr 8

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One of the main reasons most people don’t succeed online is they forget what they’re doing.

They jump from idea to idea.

Try something new.

Start again.

Every time, they reset to zero.

That’s how you end up with:

A head full of knowledge and no income.

Now, there are ways to shortcut this.

You can buy a site that already has traffic.
You can revive an expired domain.
You can send traffic to a proven offer.

All of those can work.

Some can even generate income quickly.

But they all have one thing in common.

They rely on infrastructure.

A site.
A page.
Something that holds your traffic.

And here’s what most people miss.

If that foundation isn’t secure, everything you build is at risk.

Traffic from unknown sources attracts attention.

Not all of it good.

Which is why your setup matters.

It’s surprising, but one of the most secure hosting options is also one of the cheapest.

If your foundation fails, nothing else matters.

You can see it here:
https://link.wm-tips.com/100pc

If you don’t want to spend money on traffic or buying sites.

Then it’s even more important to keep your costs low while things are building.

Either way, get your foundation right.

Regards,
Brent

April 7, 2026April 8, 2026

Will AI take over?

A lot of people think it will.

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Will AI take over?

Brent Milne

Apr 7

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A lot of people think it will.

I don’t.

That doesn’t mean AI isn’t useful.

It is.

I use it every day.

But there’s a gap between “impressive” and “reliable”.

And that gap matters.

We’ve seen this before.

Remember when everyone said we’d all be in self-driving cars within a few years?

Still not there.

AI feels similar.

Fast.
Capable.
Sometimes very good.

But not consistent.

Not intuitive.

You still need judgement.

You still need direction.

In many cases, a good human assistant can match or outperform the output.

Just slower.

AI is a tool.

A powerful one.

But it’s not something to rely on blindly.

Use it to move faster.

Not to think for you.

Because tools change.

Platforms change.

Access changes.

But skill?

That stays.

Regards,
Brent

April 6, 2026April 7, 2026

No bunnies were harmed

No bunnies were harmed in this email.

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No bunnies were harmed

Brent Milne

Apr 6

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No bunnies were harmed in this email.

There were a lot of Easter emails this week.

You probably saw them too.

Most trying to sell something…

with a very stretched “Easter connection”.

I read a few.

That was enough.

Some were so twisted to fit the theme
they barely made sense.

It’s always interesting to see how many people
think they’re being clever…

when the results probably say otherwise.

(Dunning-Kruger again.)

And don’t get me started on the
“deliberate mistakes for authenticity” trend.

That doesn’t make it feel real.

It just makes it look sloppy.

Simple messages tend to work better.

Anyway…

Consider this your Easter email.

Without the rabbits.

Without the stretch.

Without the pitch.

I hope you spent it well.

Regards,
Brent

April 5, 2026April 6, 2026

Complexity has simple rules.

Every complex system works this way.

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Complexity has simple rules.

Brent Milne

Apr 5

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Every complex system works this way.

The trick is finding the rules underneath.

That’s not always easy.

But once you see them…

everything gets simpler.

Take an ant nest.

Thousands of ants.
Constant movement.
Looks chaotic.

But it isn’t.

Each ant follows simple rules:

Find food.
Bring it back.
Leave a pheromone trail.

Other ants follow the trail.

Over time…

order appears.

The shortest path emerges.

Structure forms.

No single ant understands the system, but the system still works.

Simple rules → complex outcomes.

The internet is no different.

It looks complicated.

Algorithms.
Platforms.
Trends.

But underneath?

Simple rules.

Don’t listen to what people say.

Watch what they do.

That’s the rule.

Surveys don’t tell you much.

Activity does.

That’s why I talk about building multiple assets.

You’re not guessing.

You’re observing.

You put things out.
You watch what happens.
You follow what works.

Slow?

Maybe.

But slow is smooth.
Smooth is fast.

Because you’re not wasting time
on things that don’t work.

So if you’re not sure what to do next, use this rule:
Put something out.

Watch what happens.

Do more of what works.

Regards,
Brent

P.S. People say “email is dead”…

Usually in an email.

Notice something:

Every social platform still wants your email address.

And they use it constantly.

That’s because email is simple.

And simple systems last.

If you want to build something stable:

https://go.wm-tips.com/sr-list.

Sugar Puff

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