The opium of the people is not religion but rather the belief that they can become rich without labouring for it.
~ Charles Mackay
This brings to mind a brilliant quote from one of UK’s greatest ad men, Rory Sutherland.
Someone I enjoy quoting, because his thoughts are exactly what I think.
But I get more street cred quoting him than myself.
He said (and I paraphrase):
“I think AI is accelerating the collapse of businesses. Because AI can give you the answers.
But if you’re trying to answer the wrong question, you’re just doing the wrong thing faster.
And that’s what almost every business is doing.
Answering the question of, how they can generate more garbage faster.
Which is something no end-consumer has ever asked for.”
And so it goes:
For almost every marketing guroo out there.
And all them wannabe entrepreneurs and biz owners as well.
Answering the wrong questions faster.
With the sloppiest answers possible.
Killing the business they have fast (by generating generic, poorly-crafted slop), while ignoring the gold mine that lies beneath (giving their audience what they really want, and crafting it with heartfelt pride).
And there lies the greatest problem 90% of people in the online marketing world currently using AI.
They ask dumb questions with too simple prompts and get what looks like good answers, which they use.
This does not mean that you can’t use AI to help you.
Far from it.
AI will help you fine tune what you’re producing faster than you can do it yourself.
But only if you ask good questions with good prompts.
So that’s what I built, for myself first.
A way to force better questions before I even touch a prompt.
Work the answers.
Sharpen the output until it’s actually worth sending.
It’s not magic.
It’s just thinking before doing, which apparently most people have stopped doing entirely.
If you want to see how it works: https://link.ckv.to/prompt-guide.
Regards, Brent.
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
916849
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
901
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
669187
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
983
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
286997
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
779
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
354318
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
647
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
491928
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
875
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
398933
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
142
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
123930
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
772
Back in the 1980s, a furniture store owner in Nebraska was drowning in the same questions.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Back in the 1980s, a furniture store owner in Nebraska was drowning in the same questions.
“What size will fit?”
“Will this match my room?”
“How long will it last?”
He answered them hundreds of times.
Then one day he wrote the answers down on index cards and kept them under the counter.
Customer asks, he hands them a card.
That was it.
A tired guy who didn’t want to say the same thing again.
Sales went up.
Customers stopped hesitating.
New staff got useful faster than he expected.
The whole place just got easier.
What he’d stumbled onto wasn’t something he could have named at the time.
People weren’t confused by the furniture.
They were confused by the decision.
Hand them the right answer at the right moment and they buy.
So he wrote more cards.
Covered more questions.
Eventually his staff could handle almost anything without interrupting him.
Researchers who studied stores like his noticed something worth paying attention to.
Small operations that prepare answers before the questions arrive tend to outlast better-funded competitors far more often than you’d expect.
Not because the owner works longer hours.
Because he stopped rebuilding from zero every time.
Making money online works the same way, and most people have it backwards.
They keep piling on.
Another tool to learn, another tactic to bolt on.
What’s actually slowing them down is that they start from scratch on everything.
Open a new project and there’s that blank page again.
The people getting somewhere with AI right now aren’t doing that.
They figure out once how they want to sound and who they’re talking to, then build something they can reload.
The AI handles the rest.
That’s how this Prompt Builder works.
You give it context about your situation and it produces prompts fitted to your business rather than something vague enough to belong to anyone.
Next time you need copy or emails, you open it and go.
Worth a look: https://link.ckv.to/prompt-guide
Sometimes what changes things isn’t doing more.
It’s not having to solve the same problem twice.
Regards, Brent
P.S. Most people don’t need another side hustle.
They need to stop making the same decisions over and over.
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x”><img class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset" src="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg" alt="User's avatar" srcset="https://substackcdn.com/image/fetch/$s_!LCUv!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef826f7-5dbf-4efd-b017-7884bc6c6f3d_330x333.jpeg 1x,
substackcdn.com/image/fetch/$s_!LCUv!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbef8… 2x,
substackcdn.com/image/fetch/$s_!LCUv!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe… 3x” width=”40″ height=”40″ draggable=”false” style=”text-decoration: unset;list-style: none;display: flex;object-fit: cover;max-width: 550px;border: none !important;vertical-align: middle;”>
Here’s your verification code to sign in to Substack:
257829
This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:
Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.
679