͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Forwarded this email? Subscribe here for more

The income advice quietly keeping you broke

Brent Milne

Aug 29

READ IN APP

You’ve all heard or read that you have to have multiple streams of income.

That’s blatant BS.

You need one single stream of income that you have locked down.

One that is consistent.

It puts money in your account every week.

It does not have to be a living income.

It just has to be consistent.

Nail that and you’re making money.

When you have one stream locked in, then, and only then, should you explore other streams.

But they need to be adjacent to your first stream.

Don’t go wandering off into a different world.

Because you don’t want to be starting from scratch.

You want to be leveraging what you already know.

Yes, ultimately you will want multiple streams, but trying to do that on start up will mean you never get even one off the ground.

So no, you don’t want to have multiple streams up front.

Pick one.

Work it until it pays off.

Automate it so you don’t have to spend 40 hours a week on it.

How fast can you get one off the ground?

That depends.

How long is a piece of string?

Actually, I know that one.

It’s twice the distance from the middle to one end.

But I digress.

When you work strategically, things can happen surprisingly fast.

To be strategic, you’ll need to know your customer and the keywords they search for.

That’s what Traffic X-Ray finds for you.

https://link.ckv.to/traffic-x-ray

It shows you a clever system for finding the only keywords that matter.

Multiple streams sounds smart.

Broke people just call it multiple ways to fail.

Regards,
Brent.

August 28, 2026August 28, 2026

654178 is your Substack verification code

Here’s your verification code to sign in to Substack:

This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:

Verify email

Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.

815

August 28, 2026August 28, 2026

802294 is your Substack verification code

Here’s your verification code to sign in to Substack:

This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:

Verify email

Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.

759

August 28, 2026August 28, 2026

936433 is your Substack verification code

Here’s your verification code to sign in to Substack:

This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:

Verify email

Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.

665

August 28, 2026August 28, 2026

104753 is your Substack verification code

Here’s your verification code to sign in to Substack:

This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link:

Verify email

Do not share this code with anyone. Do not forward this email. Substack employees will never ask for this code.

796

August 27, 2026August 28, 2026

I found the pot of gold

Forwarded this email? Subscribe here for more

I found the pot of gold

Brent Milne

Aug 28

READ IN APP

Yes, I really did.

The one at the end of the rainbow.

Let me explain.

Rainbows, from the air, are circles.

Rainbows on the ground depend on your perspective relative to the location of the rain and the sun.

I was driving home from Millicent in the late afternoon.

The sun was low on the horizon, but not dusk.

A light shower of rain began when I suddenly noticed something amazing.

When you are in the rain, and the sun is low on the horizon, the circle begins and ends where you are.

That means that you are the pot of gold at the end of the rainbow.

That gave me goosebumps.

I was pretty sure I wasn’t a leprechaun, and there wasn’t one sitting in the car with me.

Talk about a profound experience.

You now know something that most of the population will never know.

Every time you see a rainbow, you’ll remember this.

You’ll remember that you are the pot of gold.

Here is a photograph of a full-circle rainbow.

https://sky-lights.org/2015/05/25/circular-rainbows

Regards,
Brent.

August 26, 2026August 27, 2026

She rolled her eyes…again

Forwarded this email? Subscribe here for more

She rolled her eyes…again

Brent Milne

Aug 27

READ IN APP

I’ll put my hand up for this.

I’m pedantic.

I know.

I blame my father.

One of my first memories of him was his response to what is a typical small kid statement.

“I want to put it on myself.”

His response was always, “It’d be better to put it on the bread.”

Now, he probably said this to me, but I’m more likely to remember said to one of my siblings.

That doesn’t matter, it’s the pedantry that’s important.

He taught us all to be precise in our statements.

Say what you mean and mean what you say.

That’s one of the reasons I get annoyed by some websites, some movies, some AI created videos, and some books.

If they lose track of who is telling what part of the story, or they do things that are not possible, or perhaps introduce something without any lead-in, those things break the flow, and can make me reassess their validity.

A sales page or a video sales letter that does the same generally loses the sale.

Web pages that try to do too much also fail in their purpose.

A web page has one job to do: impart information, or call for an action.

The keyword it’s built around sets up the job, get it wrong and the purpose fails.

That’s why we all need to make sure we’re all using the right keywords and build our content around them.

One idea, one keyword, one piece of content.

Find out how to get those all-important keywords right.

https://link.ckv.to/traffic-x-ray

Regards,
Brent.

P.S. My wife rolls her eyes every time I point out some issue with a movie.

A suddenly introduced fact that was never established, a continuity error, a wound that keeps changing sides, etc.

The eye rolling is also usually accompanied by an “OK Brent” statement.

August 25, 2026August 25, 2026

A tsunami of ideas

Forwarded this email? Subscribe here for more

A tsunami of ideas

Brent Milne

Aug 26

READ IN APP

I don’t keep a notebook any more.

I used to.

I had one by the bed at night so I could write down ideas that arrived during sleep.

Most of them I couldn’t read or understand in the morning.

I’m sure they were brilliant, but…

Anyway, I’ve filled dozens of notebooks.

I keep them in a box that my wife keeps telling me to throw away.

I can’t.

I feels like my brain is in there.

I do keep some ideas in UpNote.

There are over 1300 notes in there.

I also have some in the Notes app.

There are over 100 in there.

These days I’ll open Claude, start a new project to post my idea and ask about viability.

One of the prompts I always use is – Tell me why this won’t work, be brutal.

That’s a useful prompt.

I had an idea about making better use of PLR and WL products I owned.

I gave Claude access to one folder with a lot of products in it.

Some white label, some not.

This product is the result of a question I asked about which WL product I could build a useful tool from.

https://link.ckv.to/pivot

It took a couple of days to produce because there were some strict guide rails it needed to stay between.

Mostly to do with sticking to the facts, and reducing the tsunami to a single path.

Swamped by your own tsunami of half-tried ideas, not sure what the next step is?

This might do the same thing for you.

One path, not too many confusing options.

Regards,
Brent.

August 24, 2026August 25, 2026

Remember The Quarrymen?

Forwarded this email? Subscribe here for more

Remember The Quarrymen?

Brent Milne

Aug 25

READ IN APP

If you do, you are probably over 65 and live (or lived) in Liverpool, UK.

The rest of you probably know that band better as The Beatles.

That group had four name changes in four years before they made a name for themselves.

When you think about it, most highly successful bands either had multiple name changes, multiple members, or changed what type of music they played before they hit the big time.

Not every start is on the right track for the people involved.

I can’t explain that.

You’d think that if one group can be successful in one genre, any other group who chose the same genre would also be successful.

But that’s not the case.

My brother played in bands for many years.

Started in rock bands, ended up in reggae bands.

Both genres have highly successful bands with global recognition.

None of his bands ever made national recognition.

He persisted in his playing, but perhaps he should have done something different.

Many bands became successful after a pivot.

Perhaps music wasn’t the career for him.

Perhaps it was, but not in that setting or genre.

We’ll never know.

These days a carefully crafted AI tool can act as a business consultant and guide you carefully to a scenario that works for you.

Bear in mind that AI tools have far more information at their digital finger tips that you or I can research in a year or two.

These days a carefully crafted AI tool can act as a business consultant and guide you to the scenario that works for you.

This one doesn’t just tell you to pivot, which is what most of these tools default to.

It checks whether AI could fix your actual bottleneck first, without changing direction at all.

And if your market’s genuinely gone, it says so, instead of selling you a fix that wouldn’t work anyway.

If you’d like to see if that could work try this

https://link.ckv.to/pivot

There is an obligation-free test linked on that page.

Regards,
Brent.

August 23, 2026August 24, 2026

Confusion

Forwarded this email? Subscribe here for more

Confusion

Brent Milne

Aug 24

READ IN APP

We have a small pump linked between our water tank and the toilets.

This runs over winter to use the rainwater rather than send it down the overflow.

It saves a little on our water bills.

That pump ceased to do the one job it is asked to do.

I bought a replacement and spent an hour or so today installing it.

The confusion comes from reading the simple manual.

Under the heading – Maintenance

It clearly states – The pump is maintenance-free.

But then it follows up with – To ensure a long lifespan, the pump should be regularly inspected and serviced.

To me, those two statements are incompatible.

The last pump survived 10 years, I expect this one to last as long.

Even without any maintenance.

Manuals do that for legal reasons, I suspect, covering every base regardless of what it does to the reader.

You’ll find the same kind of confusion in sales pages and blog posts too, for a different reason: someone crammed in every keyword they could find and never checked whether the sentences still agreed with each other.

That’s the confusion I used to have with keyword research.

Do you use the ones with the biggest searches, like I used to?

Do you try to figure out the buyer intent and only use those?

Trevor has figured out something that’s so freaking obvious, once you see it, that it annoys me.

I didn’t see it first, bummer.

The answer is on this page:

https://link.ckv.to/traffic-x-ray

This may still be on launch pricing.

Regards,
Brent.

Sugar Puff

Posts