Sounds backwards, doesn’t it?

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How fossil fuels saved the whales and New York

Brent Milne

Apr 24

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a humpback whale swims beneath the surface of the water

Sounds backwards, doesn’t it?

Before 1859, whale oil was the primary fuel for lighting.

Which meant:

Whales were being hunted heavily.
Towards extinction.

At the same time, New York had a different problem.

Horses.

Ten of thousands of them.

And with them, tons of manure piling up in the streets.

Two completely different problems.

Then something changed.

Edwin Drake drilled the first oil well.

Suddenly, there was a new fuel.

Cheaper.
More efficient.
More scalable.

Whaling declined.

Cars replaced horses.

Two major problems… solved.

At the time, fossil fuels were seen as the solution.

Today?

Some people see them as the problem.

What changed?

The market.

Needs change.
Perception changes.
Priorities change.

And that’s the part most people miss.

What works now, won’t work forever.

Which is why guessing is dangerous.

The only reliable way forward is testing.

Multiple ideas.
Multiple assets.
Multiple signals.

Let the market show you:

what it wants
what it ignores
what it’s moving toward

That’s where the advantage is.

Not in being right, but in adapting quickly.

The people who win aren’t the ones who are right, they’re the ones who adjust fastest.

If you want help doing that:

https://go.wm-tips.com/pathto6.

Regards,
Brent.

April 22, 2026April 23, 2026

No one wants Barbies any more.

At least… that’s what it looked like.

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No one wants Barbies any more.

Brent Milne

Apr 22

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At least… that’s what it looked like.

For years, Barbie sales dropped.

Same product.
Same brand.
Same massive awareness.

So what changed?

The market.

Mothers didn’t like what Barbie represented.

So they stopped buying.

No amount of advertising could fix that.

Because this is the rule most people ignore:

The market decides.

Not you.
Not the product creator.
Not the marketer.

The market.

Mattel eventually adapted.

Changed the product.

Adjusted to what people actually wanted.

And sales improved.

Same lesson applies to everything you’re doing.

If your content, offers, or ideas don’t match the market…

nothing happens.

But here’s the advantage you have:

You don’t have to guess.

You can test.

That’s why I keep talking about:

micro blogs
PDFs
videos
scattered assets

You’re not trying to get it right first time.

You’re letting the market tell you what works.

The data shows you:

where attention is
what people care about
what they respond to

Then you double down there.

That’s how you remove guesswork.

That’s how you find traction faster.

If you want a simple way to start doing this:

https://go.wm-tips.com/pathto6.

Regards,
Brent.

April 21, 2026April 22, 2026

Learning isn’t learning…

…unless it changes your behaviour.

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Learning isn’t learning…

Brent Milne

Apr 21

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a group of people in a room with a projector screen

…unless it changes your behaviour.

Most of what people learn never gets used, and that’s the real problem.

Think about that.

You can read books.
Watch videos.
Buy courses.

But if nothing changes, you haven’t learned anything.

You’ve just collected information.

That’s the trap most people fall into.

They prepare.

They consume.

They plan.

But they don’t act.

And without action nothing happens.

That’s why people can have:

A head full of knowledge and no income.

Real learning looks different.

You try something.
You see what happens.
You adjust.

Then you do it again.

That’s how understanding builds.

And when you can explain it to someone else?

That’s when you really get it.

So if you’re stuck, it’s probably not because you don’t know enough.

It’s because you haven’t used what you already know.

Action is the difference.

Always.

Regards,
Brent

P.S. If you want something simple you can actually apply:

Grab this for $1 and use it:
https://go.wm-tips.com/pathto6

April 20, 2026April 21, 2026

The real battlefield

The real battlefield isn’t where you think it is.

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The real battlefield

Brent Milne

Apr 20

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Soldiers lift up an inflatable rubber dummy tank in England. 1939.

The real battlefield isn’t where you think it is.

During World War II, the U.S. Army created a unit unlike any other.

Not soldiers.

Artists.

Designers.

Sound engineers.

It was called the Ghost Army.

And instead of weapons, they used inflatable tanks.

Yes, inflatable.

From the air, it looked like an entire armoured division.

On the ground?

Props.

They built fake bases.
Broadcast fake radio chatter.
Played recordings of tanks moving through massive speakers.

And it worked.

Enemy forces moved.

Reacted.

Repositioned.

All based on something that wasn’t real.

No firefight.

No force.

Just perception.

That’s the power of psychological operations.

You don’t always need strength.

You need framing.

Attention.

Belief.

Back then?

Rubber tanks and sound effects.

Today?

Headlines.
Feeds.
Algorithms.
Narratives.

Different tools.

Same principle.

The battlefield has always been the mind.

If you understand that, you start to see things differently.

And if you don’t?

You’re being influenced without realising it.

If you want to understand how this works (properly and ethically):

https://link.ckv.to/psyops

Because whether you’re selling ideas, products, or movements.

You’re either shaping perception.

Or being shaped by it.

Regards
Brent.

April 19, 2026April 20, 2026

It’s not a secret

It’s just a misunderstanding.

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It’s not a secret

Brent Milne

Apr 19

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It’s just a misunderstanding.

I remember thinking the gurus were holding out.

That they knew something, but weren’t sharing it.

Turns out, they weren’t.

There is no hidden secret.

“It’s not your fault.”

You’ve seen that line before.

And it’s true.

But it’s also not the gurus holding anything back.

It’s you.

You’re holding back.

The answer has always been in plain sight.

Activity.

That’s it.

The more you do, the more you find what works.

The real lie?

That there’s a shortcut.

A magic button.
A “three clicks to success” system.

There isn’t.

It’s doing the work.

And yes, a lot of it is boring.

Repetitive.

Especially at the start when nothing seems to happen.

But that’s where everything is built.

You already know this.

The question is, are you actually doing it?

If not, then don’t try to avoid the work.

Remove the friction.

Automate what you can.

That’s what I help with.

We fly home tomorrow.

If you want help simplifying or automating what you’re doing: https://link.wm-tips.com/auto

Let’s make it easier to do the work that actually matters.

Regards,
Brent.

April 17, 2026April 18, 2026

The answer is 42

If you know, you know.

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The answer is 42

Brent Milne

Apr 17

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a computer generated image of a ball of string

If you know, you know.

I saw an interesting question recently:

“Is AI the last human invention?”

It sounds logical.

AI is already solving problems humans struggled with for decades.

It’s writing code.
Improving itself.
Creating new tools.

So the idea is:

If AI can keep improving AI…

what’s left for us?

Here’s the flaw.

AI doesn’t think.

It processes.
It predicts.
It recognises patterns.

Very quickly.

But that’s not the same as thinking.

Humans do something different.

We make connections across disciplines.
We create from incomplete information.
We imagine things that don’t yet exist.

AI can only work with what it’s given.

Humans can go beyond that.

That’s the difference.

So no, AI isn’t the last human invention.

It’s just another tool.

A powerful one.

And like any tool, it’s only useful if you know how to apply it.

I use AI every day.

But I don’t rely on it.

I direct it.

That’s where the leverage is.

And that’s what I focus on.

Using tools to remove or simplify boring, repetitive work.

If that sounds useful to you:

https://link.wm-tips.com/auto, to find out more.

Regards,
Brent.

April 16, 2026April 17, 2026

From 5 hours to 20 minutes

A quick case study.

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From 5 hours to 20 minutes

Brent Milne

Apr 16

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silver aluminum Apple Watch with white Sport Band

A quick case study.

A while back, I responded to someone asking for help.

They had a process taking 4–5 hours.

Every time.

We talked.

Agreed on a simple deal:

I only get paid if it works.

After a few weeks of testing, we found a solution.

That 4–5 hour process?

Reduced to 20 minutes.

The result?

About $30,000 a month in recovered time and output.

They were very happy to pay the $500 we agreed.

Now, that exact solution won’t work for anyone else.

It was custom.

But the approach?

That works everywhere.

If you’ve got something repetitive, slow, or frustrating.

I’ll take a look.

We’re currently in Tasmania and flying home in 4 days.

I’ll work through a few of these while I’m here.

If you want help:

Click the link below.

No strings.

Let’s see if we can improve something.

Regards,
Brent.

April 15, 2026April 16, 2026

Triumph of optimism.

That’s what my brother said when I told him I was getting married again.

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Triumph of optimism.

Brent Milne

Apr 15

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That’s what my brother said when I told him I was getting married again.

He wasn’t wrong.

I’d been divorced.

Didn’t want it.
Didn’t choose it.

But it happened.

And looking back, it was the right outcome.

Because now?

I’m happily married.

The point is this:

What didn’t work before doesn’t have to define what happens next.

Things can be changed.
Things can be improved.

Sometimes dramatically.

And it’s not just true in life.

It’s true in what you’re building.

Most people are putting up with things that are harder than they need to be.

Repetitive tasks.
Manual processes.
Things that just… drag.

They don’t fix them.

They just live with them.

So here’s something different.

We’re currently in Hobart, Tasmania
(on the anniversary of our honeymoon).

And I felt like doing something useful.

If you’ve got a repetitive or manual task that’s slowing you down.

Reply to this email.

I’ll take a look and figure out how to simplify or automate it.

Let’s improve something.

Regards,
Brent.

April 14, 2026April 15, 2026

You can learn anything

Does starting something new scare you?

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You can learn anything

Brent Milne

Apr 14

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Does starting something new scare you?

It does for most people.

So they say things like:

“I’m too old.”
“I was never good at that.”

That’s not reality.

That’s protection.

There’s a concept called neuroplasticity.

It means your brain can change.

You can learn new skills.
Build new habits.
Think differently.

And the conclusion is simple:

Anything one person can learn, another person can learn.

Maybe not at the same level.
Maybe not as fast.

But enough to make it useful.

Which means this:

You’re more capable than you think.

So what’s actually holding you back?

Belief.

If you don’t believe you can do something, you won’t stick with it long enough to learn it.

So how do you change that?

Repetition.

Here’s something simple to try:

Write down what you want to become, as if it’s already true.

Read it every day.

That might sound too simple.

But that’s exactly how I quit smoking 40 years ago.

And I never went back — even while working with people who smoked.

I didn’t wait to feel ready, I trained myself to become different.

Repetition changes behaviour.

And once behaviour changes, results follow.

Regards,
Brent.

April 13, 2026April 13, 2026

Achievement.

“There’s a problem in the world these days where everyone is waiting to feel good to do something versus doing something to feel good.”

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Achievement.

Brent Milne

Apr 13

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“There’s a problem in the world these days where everyone is waiting to feel good to do something versus doing something to feel good.”
— Jason Stacy (Aryna Sabalenka’s performance coach).

His advice?

Take action.

Consistently.

Even if it’s small.
Even if it feels miserable at the start.

That’s the secret to high performance.

It’s only through repeated action
that we get better.

And we can always get better.

1% a day compounds.

No action = nothing.
Some action = something.

And that “something” grows.

But here’s where most people get stuck.

They wait.

They wait to feel ready.
They wait to feel motivated.
They wait to feel certain.

That’s backwards.

Action creates clarity.

Action creates confidence.

Action creates momentum.

So if you’re not sure what to do next…

Do something small.

Write one thing.
Post one thing.
Test one thing.

Then do it again tomorrow.

You don’t need to know where you’re going.
You just need to start moving.

Regards,
Brent.

Sugar Puff

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