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The trick I just used on you

Brent Milne

Aug 20

READ IN APP

There’s a weird human trait that gets us every time.

This one has nothing to do with your phone listening to your conversations and Google showing you ads related to them for days.

This one is built into your DNA.

At least, that’s where I think it is.

It’s that selective attention we have.

When you buy a new (to you) car, you start seeing the same make and model everywhere.

You rarely noticed them before.

Or you buy tickets to a show, then you see the posters everywhere.

If you think this is just me being my normal odd self, Google ‘Baader-Meinhof phenomenon’, or ask your favourite AI tool.

So what?

Well, one way you can use this is to mention something in your emails.

Not as a sales pitch, just in the normal body.

As a joke, a story, whatever.

Then, in the PS or the body, offer something related to the mention.

A bit like this.

I have a PDF that guides you, step-by-step, through building a custom project that will ask a few questions about your business and then help you create whatever you need to make it work better.

You’re building a tool that has that selective attention on your business to find everything that helps you.

Saves hours and hours of research.

Find it here: https://link.ckv.to/prompt-guide

Regards,
Brent.

August 19, 2026August 19, 2026

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August 18, 2026August 19, 2026

Are you looking in the wrong place?

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Are you looking in the wrong place?

Brent Milne

Aug 19

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Someone asked me if success is just about luck and being in the right place at the right time.

If that were true, we wouldn’t see the same people succeeding consistently year after year.

Warren Buffett said the secret is starting early.

But if you’re over 50 like many of my readers, that feels unhelpful.

Charlie Munger had better advice: learn from other people’s mistakes instead of making your own.

I’ve been studying successful online business builders.

The pattern is clear – they focus on systems that work repeatedly, not one-hit wonders.

They know the product doesn’t make the sale, the sales page does.

The product just prevents refunds by actually solving problems.

They’ve turned small daily actions into habits that compound over time.

Testing, measuring, improving based on real data.

The good news for those of us starting later?

We have advantages.

Patience to let things grow.

Financial stability to make smart decisions rather than desperate ones.

Success isn’t about perfect timing or luck.

It’s about consistent action applied to proven principles.

Start small, stay consistent, and let compound growth work.

This is how you start building good habits today: https://go.wm-tips.com/atomic

Regards,
Brent.

August 17, 2026August 18, 2026

They never told me why

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They never told me why

Brent Milne

Aug 18

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Something I’ve ranted about before, but there’s fresh proof.

Building your business on a 3rd-party platform is like building your house on sand.

The foundations can shift overnight.

Your building will be lost.

I got booted from Clickbank, they never told me why.

Others have been booted from YouTube, Ebay, Amazon, Facebook, TikTok, X, Airbnb, PayPal, and many others.

There are no explanations.

If you build your traffic source or websites on any 3rd-party site this is a perennial potential problem.

Recently, OpenAI have announced that GPT developers will no longer be allowed to share the links.

People who have built up lucrative businesses selling GPTs have just had their business model closed.

It seems that they are even going to stop people building GPTs at all, and there is no clarity about using GPTs that are already sold or shared.

Will they keep working?

I don’t know.

The message is clear though.

If you don’t control access to your products, you can lose it.

If you don’t control your audience, you can lose it.

That’s why I keep banging on about building your email list.

It’s the only audience you control.

Even if your autoresponder service shuts down, you can move all your subscribers to a new one and keep going.

Assuming that you back them up regularly.

Use those 3rd-party sites to attract people to your email list.

Get them there as soon as possible.

If you already have an email list, great.

If not, this will help you build a great one.

https://go.wm-tips.com/sr-list

Regards,
Brent.

August 17, 2026August 17, 2026

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Turn off your antivirus, they said

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Turn off your antivirus, they said

Brent Milne

Aug 17

READ IN APP

While vibe coding seems like the easy way to make things, there is a problem.

One that non-programmers don’t recognise.

Because they’re not versed in the art of programming.

Using AI to create websites is fine.

Generally not too much security risk there as long as there are no forms on the page.

Using AI to create music, images, or video is also not a security issue.

There might be a copyright issue, but that’s going through the courts at the moment.

But when it comes to writing apps with vibe coding there is a security issue.

Unless the vibe coder thinks to ask the AI what security problems there are, they’ll never know or fix them.

But I’m seeing a trend that is a serious problem.

Vibe coding extensions for your web browser.

The issue is that when you use any of these extensions that didn’t come from the app store the browser has to be left in developer mode.

That leaves the front door of your web browser wide open.

It’s not possible to install an extension from a file you or someone else creates without being, and staying, in developer mode.

I have created an extension for myself that is in the app store.

It runs happily in my web browser with no security risk.

At this stage I haven’t seen any exploit targeting browsers in developer mode, but because any extension can be loaded in this mode the risk is there.

It’s a similar risk to the old “turn off your anti-virus software to install this software” request that used to happen.

I never did.

If it couldn’t install with the anti-virus software running, I didn’t need that program.

It’s the same with these extensions.

If you have to stay in developer mode, you don’t need it.

To see my extension click the link.

https://link.ckv.to/open-in-background

There are 469 installs, one 1-star review, and I don’t care because it works for me, and it’s not for sale.

Regards,
Brent.

Sugar Puff

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