Sometimes it’s simply doing better than last time.

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Winning isn’t always first place.

Brent Milne

Mar 16

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Sometimes it’s simply doing better than last time.

Over 10 years ago I read a book that has stuck with me ever since.
It’s called The Slight Edge.

The idea is simple.

Small improvements compound.

You may remember an email I wrote about this before — the one about 1% improvement each day.

You probably can’t become 100% better overnight.

But you can become 100% better over time if you improve just a little each day.

That’s winning.

Not beating everyone else.

Just being better than you were yesterday.

You can stop whenever you want.

Or you can keep going and see what happens.

Neither you nor I really know what your potential is.

That’s the exciting part.

Regards,
Brent.

P.S. The book is still available, it may help.

https://www.amazon.com/dp/1626340463?mr_donotredirect=&&&&language=en_US&ref_=as_li_ss_tl

March 15, 2026March 15, 2026

People are unreliable, data isn’t.

Some things in life are predictable.

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People are unreliable, data isn’t.

Brent Milne

Mar 15

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Some things in life are predictable.

The lights come on when you flick the switch.
If you drop something it falls down.
The sun rises and sets every day.
Water flows downhill.

Other things are not predictable.

The cost of your next grocery bill.
What time the tradie will arrive.
The mood your spouse will be in.
Whether you’ll get a Christmas bonus.

People are unpredictable.
That’s why I prefer to look at data.
Data doesn’t care about opinions.
The data collected over 20+ years online shows some very clear patterns.

Links bring visitors.
Google ranks pages, not sites.
Pages often rank for keywords that aren’t even on the page.
More pages create more opportunities for traffic.
Content is written for people, not search engines.

And small assets add up.
One page might bring a trickle.
But hundreds of pages bring a stream.
That’s why I build many small assets instead of one big site.
The data keeps saying the same thing.
More pages → more chances → more traffic.

Regards,
Brent.

P.S. Most of the visitors here https://go.wm-tips.com/llhome, are humans.

The tiny assets I build here do get visitors every day.

March 13, 2026March 13, 2026

The data tells you what to do.

I used to work as an auditor.

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The data tells you what to do.

Brent Milne

Mar 13

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A person writing on a notebook with a laptop in the background

I used to work as an auditor.

At the utility company, staff were trained to follow process documents.

Then people like me audited the processes they used.

Interestingly, almost nobody followed the documented process exactly.

My job wasn’t to reprimand people.

My job was to determine whether the changes they made produced better or worse results.

Often the staff member had improved the process.

They had discovered something that worked better in the real world.

If the results were better, the process document was updated.

That was the most common outcome.

Fine-tuning the process.

Improving the workflow.

That’s something you can do in your own business.

First, write down what you think your process is.

Then watch what you actually do.

The differences are where the improvements live.

You can’t improve what you don’t measure.

Documenting your process is the first measurement.

And once you can see it clearly, you can make it better.

Regards,
Brent

March 12, 2026March 12, 2026

Why small traffic works

Hearing aids are designed wrong.

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Why small traffic works

Brent Milne

Mar 12

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timelapse photography of river surrounded with trees

Hearing aids are designed wrong.

I have a background in electronics.

There are two types of amplifiers.

Linear amplifiers raise all sounds by the same amount.

Logarithmic amplifiers compress everything so quiet sounds become louder, but loud sounds get flattened.

Most modern hearing aids use logarithmic amplification.

That’s why people often remove them in noisy environments.

Everything gets pushed toward the same level.

But our natural hearing does something different.

Our brain filters noise.

It lets important sounds stand out.

Traffic works a bit like that.

Most marketers chase big bursts of traffic.

But building multiple assets works differently.

Each page brings a small trickle of visitors.

One page isn’t much.

But when you stack pages, the trickles combine.

Trickles become streams.

Streams become useful traffic.

Could you use a steady stream of visitors?

Regards,
Brent.

P.S. There’s a simple way to start that trickle here:

https://go.wm-tips.com/llhome, it’s easy to get and it’s free.

March 11, 2026March 11, 2026

Less is more

Are you doing everything right, but nothing is working?

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Less is more

Brent Milne

Mar 11

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Are you doing everything right, but nothing is working?

Posting content.
Buying courses.
Joining programs.
Trying a new strategy every other week.

Watching training videos at midnight.
Building funnels you saw someone else build.
Automating things that didn’t need automation.

Listening to six different mentors who all have different opinions.

Busy every day.

Looked productive.
Felt productive.

But nothing is moving.

No consistent sales.
No consistent leads.
No consistent anything.

Just a long list of half-finished strategies and a growing suspicion that maybe the problem is you.

I remember the shift.

I started doing less.

I stopped listening to a dozen people.
I stopped trying to master five strategies at once.
I stopped jumping to the next tactic when something didn’t work in 48 hours.

Instead I picked one thing.

One traffic source.
One way of showing up.
One way of selling.

And I stayed with it long enough for it to actually work.

That was the whole shift.

Not a new tactic.
Not a better funnel.

Just sitting still long enough for the work to compound.

If you’re in that place right now, hear this.

It’s probably not you.

You may simply be doing too many things at once.

Sometimes the fastest way forward is to do less.

Regards,
Brent

March 10, 2026March 10, 2026

Funnels are just links

Funnels don’t have to live on one site.

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Funnels are just links

Brent Milne

Mar 10

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Funnels don’t have to live on one site.

The Internet itself is just a giant network of links.

A funnel is the same thing.

A series of pages connected together.

Those pages don’t have to live on the same platform.

Most autoresponders can host basic pages.

A landing page.
A sales page.
A delivery page.

Some pages might even be affiliate links to someone else’s offer.

Do you need hosting?

Not necessarily.

A domain name is useful though.

Albert Einstein said:

“Everything should be made as simple as possible, but no simpler.”

A funnel can be just two pages connected by a link.

Start simple.

You can always add complexity later.

Regards
Brent

P.S. If you want to see a very simple system that works, start here:
https://go.wm-tips.com/llauto

March 9, 2026March 9, 2026

Consistency, the real success metric.

“Consistent mediocrity gets you further than rare flashes of genius.”

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Consistency, the real success metric.

Brent Milne

Mar 9

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“Consistent mediocrity gets you further than rare flashes of genius.”

I have no idea who said that, but it’s true.

Look at YouTube channels, TikTok accounts, or influencers on any platform that are making money.

Most of them are not geniuses.

But they are there posting something every day.

Go back and look at their early content.

Today those posts might have thousands of views.

But I bet they didn’t when they first went up.

Even consistent mediocrity improves with repetition.

The more you do something, the better you get.

And eventually people start paying attention.

People are more interested in someone who is genuine than someone pretending to be an expert.

Your opinion counts.

Your experience counts.

And because you are unique, your perspective is unique too.

That’s what attracts people.

You have to be you.

Everyone else is already taken.

Just start sharing what you know, what you think, and what you are trying to do.

Regards,
Brent

P.S. Here is a place where people are doing exactly that, sharing what they know, what they think, and what they are building.

https://go.wm-tips.com/skool

March 8, 2026March 8, 2026

Run, don’t walk.

I had a sales trainer once who said he could beat any other salesperson.

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Run, don’t walk.

Brent Milne

Mar 8

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a man walking down a street past a store front

I had a sales trainer once who said he could beat any other salesperson.

He explained it like this.

If you see 100 people a week and make 2 sales, he’ll see 200 people a week and make 4.

It wasn’t arrogance.

It was arithmetic.

Sales is a numbers game.

The more people exposed to your offer, the more sales you’ll make.

That’s true offline and online.

So the real question becomes:

How do you get more people to see your sales message?

You can buy traffic, if you have the budget.

You can comment on blogs, if they allow it.

You can build a social media following, though platforms decide who actually sees your posts.

You can publish content wherever you can, but that takes time.

And no matter how hard you work, you’re still limited to 24 hours a day.

Unless you change the way you work.

Fortunately, AI tools are making that possible.

If you want to understand how these systems work, one company has made their training public.

All of Anthropic’s training resources are available here:

anthropic.skilljar.com/

Most of the concepts overlap with other AI tools as well.

Regards,
Brent

March 6, 2026March 6, 2026

You can unlearn bad habits.

You weren’t born with any habits.

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You can unlearn bad habits.

Brent Milne

Mar 6

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woman in white knit sweater lying on bed

You weren’t born with any habits.

Every habit you have today was learned.

The good ones.
And the bad ones.

Now that you’ve written down your daily behaviours, you can see which habits are holding you back.

Look at what triggers them.

Then change the trigger or change the behaviour.

Remove anything that isn’t helping.

No, not your spouse or partner… but almost anything else.

That might include booze, junk snacks, the coffee machine, or subscriptions you don’t really need.

When you think about it, you already know what’s not helping.

Once the decks are cleared, fill that space with something better.

Be persistent.

Good habits take time to take hold.

But once they do, they make reaching your goals much easier.

Behaviours compound.

1% better each day becomes 37x better in a year.

Regards,
Brent.

March 5, 2026March 5, 2026

Are your daily behaviours secretly blocking you?

For most of us, the answer is yes.

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Are your daily behaviours secretly blocking you?

Brent Milne

Mar 5

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For most of us, the answer is yes.

The scary part? We’re usually completely unaware of what’s actually holding us back.

The fastest way to find out is brutally simple:

Log everything you do in 5-minute increments for one day.

No long essays. Just 1–2 words per line.

Examples:

watch news
scroll YT
write email
make coffee
stare at phone

When I did this the first time, I was genuinely shocked.

Out of a 2-hour block, only one activity was actually moving me toward my goals. Everything else was noise.

I’m still a little scared to do it again… because I already know how bad it might look.

But here’s the truth:

You can’t fix what you don’t measure.

Just the act of writing the log forces you to become conscious. Nobody wants to write “watch YT” for the 8th time in a row.

Some tasks will take longer than 5 minutes — that’s fine. Just log them when you finish and note roughly how long they took.

This single habit is one of the most powerful things you can do to build a systematic approach to reaching your goals.

Give it a try tomorrow. You don’t have to show anyone the results.

You’ll thank yourself later.

Regards,
Brent

P.S. This is one of those exercises where the discomfort is the whole point. The moment you feel resistance… that’s exactly when you know it’s working.

Sugar Puff

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