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There’s gold hidden in the digital dust.

Brent Milne

Jul 17

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A pile of gold nuggets sitting on top of a wooden table

On your hard drive there are PDFs.

Some white label, some PLR, some you bought, some were free.

I’ve got hundreds.

I know there is some good stuff in there I could use today, but how do you read hundreds of files?

Even if you could, analysing what’s useful now, what needs a rewrite, what can’t be used is a right PITA.

But the desktop version of Claude accepts a link to a folder as input.

Aha!

Add the folders, some on the external drive, some on the internal drive, then ask a simple question.

Can you please go through all these files and sort them into content I can use today with no change, what I can use with minor revisions, and what will have to be only used as source material for a new product?

An hour later I had an extensive report.

The report itself is so detailed that it took me a while to read it.

Then I asked which of those products would match up with my Evergreen Timer plugin.

It came up with 7 products, suggested a funnel sequence and offered to write the follow-up emails.

That’s pretty impressive considering I was really initially just looking for a summary of what I had available.

Try it.

That’s your Friday product this week.

You should get a fist-full of gold nuggets to work with.

Regards,
Brent.

July 17, 2026July 17, 2026

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July 17, 2026July 17, 2026

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July 17, 2026July 17, 2026

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July 16, 2026July 17, 2026

I stopped making AI slop videos on purpose.

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I stopped making AI slop videos on purpose.

Brent Milne

Jul 16

READ IN APP

a tiled wall with the words yots aloy on it

AI story videos are trending right now, and most of them are bad.

Same themes on repeat:

HOA disputes, single dad/mum “surprise win” stories, breakups that end badly for the nasty one, military heroes hiding out in small towns, smart kids.

You’ve probably seen a dozen of them, same hook-heavy thumbnails, and once you watch one the algorithm won’t stop feeding you more.

They can be entertaining.

But there’s little to no truth in any of them, and the AI tools behind the scripts are bad at the basics, keeping characters consistent, remembering numbers they’ve already used, getting real-world facts right.

It’s like being told a story by a four-year-old: entertaining, but a tenuous grasp on reality.

I made a few as a test.

Turns out with a bit of effort you can build a story using different voices for the dialogue, makes it feel more like a story, less like a script being read.

Here’s one I made:

Voices start changing in the first few minutes and keep going throughout, not just a one-off gimmick.

It’s long, so this isn’t a “watch now” ask, just there if you’re curious.

If you do make it through, I’d like to know what you think.

I won’t be making more of them, though.

I didn’t enjoy the process, and the style doesn’t fit what I’m doing online anymore, not since I set up a Claude project to map out what I actually like making, what I’ve already built, and who’s most likely to benefit from it.

It’s been useful for keeping my prompts focused instead of scattershot.

If that sounds useful to you too, I put together a paid guide on it: https://link.ckv.to/prompt-guide.

Most people are still teaching AI to lie faster.

I’d rather teach it to remember.

Regards,
Brent.

July 14, 2026July 15, 2026

The traffic myth.

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The traffic myth.

Brent Milne

Jul 14

READ IN APP

person using laptop computer holding card

Traffic reveals results.

No traffic = no results.

Wrong traffic = no results.

Wrong hook = no results.

Ah! That’s different.

That means you can have the right traffic and still get no or poor results.

Shoot.

That means…

Bugga.

You’ll have to test the landing page with the traffic.

And then you’ll have to test the follow-up email sequence with the traffic.

The traffic isn’t the problem.

What you’re offering them might be.

The follow-up emails might be.

You can only fix those things with testing.

You’ll have to spend some time or money with that.

Free traffic will need a lot of time to attract, and quite a bit of content.

Paid traffic is faster, but it’ll probably cost you some money before your conversions are higher than your spend.

To maximise your chance of getting it right means you’ll need to clearly understand your customer.

You need to know who they are, what they want, what their pain points are, are they in a position to buy and use your offer.

When you know everything about them you can ensure your landing page, lead magnet, and offer all line up for this person.

You’ll be in a much better position to make a sale.

There is a tool that I built to help me pin this stuff down, and make sure what I’m offering is what they want.

Will it still need fine-tuning?

Possibly, but it will be much closer than you’d think.

It’s built for Claude, not the ChatGPT prompt packs floating around, so what comes out is matched to your niche and your voice, not generic.

Here’s the tool: https://link.ckv.to/prompt-guide.

Regards,
Brent.

July 13, 2026July 14, 2026

How much money buys you freedom?

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How much money buys you freedom?

Brent Milne

Jul 13

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Stacks of hundred dollar bills are shown.

Many people think it takes a million bucks.

That’s wrong.

Let’s start with some simple maths.

The best interest rate I can get right now is 5.3% for a 1 year term deposit.

Plonk a million bucks in there and you get $53k at the end of the term.

Roll it over and you’d keep getting that year after year. Smart move, but you still haven’t bought your freedom.

Because most people don’t roll it over.

They spend some first.

A house, a car, a holiday.

That’s not a criticism, I’d probably do the same.

Now they’ve got maybe $300k left, and they’re still going back to work, living the same life they did before, just with a nicer home and a better car.

That’s not freedom. That’s gilding the cage.

Okay, so what if you don’t spend any of it?

Keep the whole million intact, live off the interest, never touch the capital.

A high interest savings account will get you 4-5%, withdrawn as interest only.

On the full million, that’s around $4k a month.

You can live on that.

Not brilliantly, but you can live on it.

Except, one unexpected expense and you’re dipping into the capital.

Once that happens, your interest payments shrink too.

The “safe” plan turns out to be fragile.

That’s a bit of a downer, isn’t it?

Good news: there’s an easier way to buy freedom than any of that.

It doesn’t need seven figures.

It doesn’t even need six.

Back to the subject line: how much income buys freedom from your job?

For most people, it’s $1-2k a week.

Call it $140-$280 a day.

Whatever replaces your current income.

Compare that to the million-dollar math above.

One number needs a lottery win.

The other needs a system.

You’ve been on this list a while.

You’ve seen autoresponders, affiliate offers, bridge pages, traffic sources.

Maybe tried a few.

None of it’s turned into $150 a day yet.

That’s not a knowledge problem.

I spent years in that exact spot, so I understand the frustration.

What’s missing isn’t more knowledge.

It’s a plan that turns what you already know into a sequence you can actually run: this offer, this page, this email, in this order.

That’s what the Claude prompt guide does.

You answer a set of questions about what you’ve got and where you’re stuck, then fine-tune the response until you’ve got a workable plan of action.

Get the guide here: https://link.ckv.to/prompt-guide

Set it up, takes a few minutes.

Then you can have a workable plan in around 30.

Regards,
Brent.

July 13, 2026July 13, 2026

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