Across hundreds of tournaments and thousands of strokes, the difference between the #1 golfer and the #10 ranked golfer was just 1.9 strokes.

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The difference is small. The impact is huge.

Brent Milne

Feb 24

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Across hundreds of tournaments and thousands of strokes, the difference between the #1 golfer and the #10 ranked golfer was just 1.9 strokes.

Yet the difference in prize money was five times.

Is the #1 golfer five times better?

No.

They’re 2.7% better.

That’s the margin created by small, consistent improvements.

An extra half hour of practice.
A coach refining technique.
Minor adjustments, repeated.

Those tiny gains compound.

A scratch golfer might beat the #1 player on a hole or two.

But they don’t win the tournament.

Spikes can produce moments.

Consistency produces outcomes.

When I understood that, everything changed.

And here’s the trap:

Compounding works both ways.

Consistent effort compounds.

So does consistent neglect.

The results are simply different.

Regards,
Brent.

P.S. Founding cohort closes in 3 days. Details here.

https://nomad-productions.convertri.com/founders?coupon=Founders

February 23, 2026February 23, 2026

Structure beats speed.

In Darwin, NT they hold an annual beer can regatta.

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Structure beats speed.

Brent Milne

Feb 23

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In Darwin, NT they hold an annual beer can regatta.

The idea is simple.

Build a boat from beer cans and race it at Fannie Bay.
The only rule: it must be human powered.

Most of these craft don’t touch water until the day of the race.
Some don’t even make it to the starting line.

The ones that succeed?

They’ve been carefully built over months.

The failures?

Rushed construction.
Weak joints.
Poor waterproofing.

Built fast.
Sink fast.

Built carefully.
You stay afloat.

And in racing, there’s an old saying:

“To finish first, first you have to finish.”

That’s the philosophy.

Start small.
Build deliberately.
Strength before speed.

Success isn’t dramatic.
It’s constructed.

Regards,
Brent.

P.S. Founding cohort closes in 4 days. Details here.

https://nomad-productions.convertri.com/founders?coupon=Founders

February 22, 2026February 22, 2026

Don’t quit until you’re ahead.

One thing that frustrates people is the feeling that nothing is working.

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Don’t quit until you’re ahead.

Brent Milne

Feb 22

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Modern office space with chalkboard wall and bicycles.

One thing that frustrates people is the feeling that nothing is working.

I understand that well.

I’ve been there.
Lived it.
Hated it.
Quit.
Picked myself up and tried again…
…and again…
…and again.

I don’t quit permanently, and nor do you.
You’re still here reading this.

Over the years, what changed wasn’t effort.

It was structure.

Overnight success rarely exists without years of quiet groundwork behind it.

Most successful marketers didn’t start big.
They started small.
Built something structured.
Let it compound.
Then leveraged that momentum.

That makes sense to me.

Start small.
Build cleanly.
Let it mature.
Repeat.

That’s why I built the system I’ve mentioned.

Not for speed.
Not for spikes.

For calm, consistent asset creation.

Cool. Calm. Collected. Focused.

That’s how you get ahead.

Regards,
Brent.

P.S. I’ve opened a founding member beta for a small group who want to build this way.

Enrollment closes in 5 days.
Details here: https://nomad-productions.convertri.com/founders?coupon=Founders

February 19, 2026February 19, 2026

The minimal edge effect

Small changes alter outcomes.

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The minimal edge effect

Brent Milne

Feb 19

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a group of brown cubes sitting on top of each other

Small changes alter outcomes.

In professional sport, athletes work with coaches for one reason:

Tiny adjustments matter.

A slight shift in grip.
A small change in timing.
A fraction more control.

At high levels, those small edges separate average from exceptional.

I learned this the hard way in school.

I won a diving competition when someone was correcting my mistakes during practice.

I lost the next one when I assumed I could repeat it without adjustment.

Compounding works both ways.

Small improvements multiply.

Small lapses do too.

That’s why I’m focused on building small, structured assets.

Each one is a controlled edge.

Individually minor.

Collectively powerful.

Regards,
Brent.

February 18, 2026February 18, 2026

The Compound Effect

There isn’t a magic bullet.

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The Compound Effect

Brent Milne

Feb 18

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There isn’t a magic bullet.

There isn’t a shortcut that replaces structure.

And there isn’t a single move that changes everything overnight.

What does work is compounding.

Small improvements made consistently don’t add up.

They multiply.

A 1% improvement each day doesn’t produce 365% progress.

It produces exponential growth over time.

Not because of hype.

Because of math.

That’s how asset building works.

Each focused micro-site is small on its own.

But when you stack them, traffic begins to compound.

Not instantly.

Not dramatically.

But predictably.

And predictable beats exciting.

Regards,
Brent.

February 17, 2026February 17, 2026

Traffic isn’t random.

Years ago I saw how a network of sites generated large amounts of traffic.

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Traffic isn’t random.

Brent Milne

Feb 17

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Years ago I saw how a network of sites generated large amounts of traffic.

It wasn’t magic.

It wasn’t luck.

It was structure.

Pages linked to other pages.
Sites fed traffic to other sites.
Visibility wasn’t left to chance.

That’s when something became obvious to me.

Traffic isn’t mysterious.

It follows pathways.

Create enough structured entry points, and traffic begins to flow.

One site is a single door.

Multiple focused sites are multiple doors.

Each micro-niche you build adds another controlled entry point.

Individually small.

Collectively powerful.

Traffic isn’t chased.

It’s constructed.

Regards,
Brent.

February 16, 2026February 16, 2026

What a hacker accidentally showed me.

Years ago one of my sites was hacked.

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What a hacker accidentally showed me.

Brent Milne

Feb 16

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person in black long sleeve shirt using macbook pro

Years ago one of my sites was hacked.

Hundreds of thin pages appeared overnight.
Most had almost no content — just a link.

What surprised me wasn’t the hack.

It was the traffic.

Those pages were getting views.

Which meant one thing.

Someone, somewhere, was linking to them.

No one lands on index3.html by accident.

They arrive because a link sends them there.

That’s when something clicked for me.

Content matters once people arrive.

But links are what make a site discoverable.

Search indexing is a link.
Internal structure is linking.
External references are links.

Visibility begins with connection.

And that’s why structure matters more than noise.

Regards,
Brent.

February 15, 2026February 15, 2026

Building a one-person business.

For a long time, building online meant building a team.

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Building a one-person business.

Brent Milne

Feb 15

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For a long time, building online meant building a team.

Outsource the writing.
Outsource the tech.
Outsource the admin.

That works — but it adds coordination, management, and complexity.

I’ve always preferred simpler systems.

Now, with AI tools, something interesting has shifted.

A single person can operate with leverage that previously required staff.

Not by cutting corners.

But by removing friction.

Drafting, outlining, research, restructuring … all of it becomes faster and more consistent.

That makes small, focused projects more viable.

And when small projects become viable, multiples become possible.

And when multiples become possible, traffic can compound.

Not through hustle.

Through structure.

Regards,
Brent.

February 13, 2026February 13, 2026

Nothing is wasted.

I used to think I’d wasted a lot of time on abandoned websites.

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Nothing is wasted.

Brent Milne

Feb 13

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I used to think I’d wasted a lot of time on abandoned websites.

Test projects.
Domains I bought on impulse.
Half-finished ideas.

For a while I considered selling them off and clearing the slate.

Then I changed how I think about assets.

A website isn’t dead just because I stopped paying attention to it.

It’s dormant.

And dormant assets can be reactivated when you apply a system.

What looked like scattered effort now looks like inventory.

Not for chasing traffic.
Not for flipping.
Not for starting over.

But for applying focus.

When you stop bouncing between ideas, even old ones become useful.

I’ve only ever let two domains expire.

The rest will become assets.

Not because they’re exciting.

Because they’re there.

And this time, they’ll be used properly.

Regards,
Brent

February 12, 2026February 12, 2026

Possibility does not mean guaranteed.

Yesterday I talked about the small proof that convinced me of the possibility of making a living online.

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Possibility does not mean guaranteed.

Brent Milne

Feb 12

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a chalkboard with the word possible written on it

Yesterday I talked about the small proof that convinced me of the possibility of making a living online.

I also mentioned that I’ve made many mistakes since then.

Most of that has been because I chased the income, not built the assets.

About two emails ago I also talked about why I stopped chasing the instant result.

Now I’m building assets.

It’s slow, but the growth is steady.

I believe the growth will compound.

Albert Einstein said the compounding was the 8th wonder of the world.

Small actions repeated regularly and consistently compound.

The fascinating thing about compounding is that it looks flat for a long time, and then it accelerates.

The curve is always the same. The time scale changes.

I can’t control how long it takes.

But I can control whether I keep building.

That’s why I’m focused on building small, consistent micro-assets instead of chasing spikes.

Patience and consistency always win.

Most marketers don’t have either.

Regards
Brent.

Sugar Puff

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