The opium of the people is not religion but rather the belief that they can become rich without labouring for it.
~ Charles Mackay
This brings to mind a brilliant quote from one of UK’s greatest ad men, Rory Sutherland.
Someone I enjoy quoting, because his thoughts are exactly what I think.
But I get more street cred quoting him than myself.
He said (and I paraphrase):
“I think AI is accelerating the collapse of businesses. Because AI can give you the answers.
But if you’re trying to answer the wrong question, you’re just doing the wrong thing faster.
And that’s what almost every business is doing.
Answering the question of, how they can generate more garbage faster.
Which is something no end-consumer has ever asked for.”
And so it goes:
For almost every marketing guroo out there.
And all them wannabe entrepreneurs and biz owners as well.
Answering the wrong questions faster.
With the sloppiest answers possible.
Killing the business they have fast (by generating generic, poorly-crafted slop), while ignoring the gold mine that lies beneath (giving their audience what they really want, and crafting it with heartfelt pride).
And there lies the greatest problem 90% of people in the online marketing world currently using AI.
They ask dumb questions with too simple prompts and get what looks like good answers, which they use.
This does not mean that you can’t use AI to help you.
Far from it.
AI will help you fine tune what you’re producing faster than you can do it yourself.
But only if you ask good questions with good prompts.
So that’s what I built, for myself first.
A way to force better questions before I even touch a prompt.
Work the answers.
Sharpen the output until it’s actually worth sending.
It’s not magic.
It’s just thinking before doing, which apparently most people have stopped doing entirely.
If you want to see how it works: https://link.ckv.to/prompt-guide.
Regards, Brent.
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