I did that once.
I found a niche that was underserved inside the health market.
I could get paid commissions on sales, and the product was shipped for me.
I bought the domain name.
I built the website (it was beautiful).
Then I sat down to write the posts for the blog.
The first one was easy.
The second one was harder.
By the fourth one I struggled to write 500 words that were different to the first 3 posts.
There never was a fifth one.
The product was renamed then later withdrawn from the market.
What did I do wrong?
Pretty much everything.
I spent money on things that didn’t matter.
I niched down way too far and had nowhere to go because the domain name had the product name in it.
I had a vague idea of the type of person who might be a potential customer, but I hadn’t tested that.
These days I do things very differently.
The domain names I do buy are pretty generic, not niche.
I make sure that I could write 50-100 pages if I need to, and perhaps more.
If I get the domain name right I can refocus the whole site if I need to.
I do use AI to help with the content, but it’s always with human oversight.
I also rarely niche down very far.
I’m more interested in writing and creating from a general philosophy around a niche.
And that’s what caused me to create the Claude prompt guide.
I wanted a way to develop that overall philosophy first, then generate the prompts that keep me writing inside it.
So I stop abandoning sites because I can’t write any more content, or because the product changes into something I don’t want to be associated with.
If that sounds like something you could use, here’s the guide: https://link.ckv.to/prompt-guide
Regards, Brent.
On your hard drive there are PDFs.
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On your hard drive there are PDFs.
Some white label, some PLR, some you bought, some were free.
I’ve got hundreds.
I know there is some good stuff in there I could use today, but how do you read hundreds of files?
Even if you could, analysing what’s useful now, what needs a rewrite, what can’t be used is a right PITA.
But the desktop version of Claude accepts a link to a folder as input.
Aha!
Add the folders, some on the external drive, some on the internal drive, then ask a simple question.
Can you please go through all these files and sort them into content I can use today with no change, what I can use with minor revisions, and what will have to be only used as source material for a new product?
An hour later I had an extensive report.
The report itself is so detailed that it took me a while to read it.
Then I asked which of those products would match up with my Evergreen Timer plugin.
It came up with 7 products, suggested a funnel sequence and offered to write the follow-up emails.
That’s pretty impressive considering I was really initially just looking for a summary of what I had available.
Try it.
That’s your Friday product this week.
You should get a fist-full of gold nuggets to work with.
Regards, Brent.
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AI story videos are trending right now, and most of them are bad.
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AI story videos are trending right now, and most of them are bad.
Same themes on repeat:
HOA disputes, single dad/mum “surprise win” stories, breakups that end badly for the nasty one, military heroes hiding out in small towns, smart kids.
You’ve probably seen a dozen of them, same hook-heavy thumbnails, and once you watch one the algorithm won’t stop feeding you more.
They can be entertaining.
But there’s little to no truth in any of them, and the AI tools behind the scripts are bad at the basics, keeping characters consistent, remembering numbers they’ve already used, getting real-world facts right.
It’s like being told a story by a four-year-old: entertaining, but a tenuous grasp on reality.
I made a few as a test.
Turns out with a bit of effort you can build a story using different voices for the dialogue, makes it feel more like a story, less like a script being read.
Here’s one I made:
Voices start changing in the first few minutes and keep going throughout, not just a one-off gimmick.
It’s long, so this isn’t a “watch now” ask, just there if you’re curious.
If you do make it through, I’d like to know what you think.
I won’t be making more of them, though.
I didn’t enjoy the process, and the style doesn’t fit what I’m doing online anymore, not since I set up a Claude project to map out what I actually like making, what I’ve already built, and who’s most likely to benefit from it.
It’s been useful for keeping my prompts focused instead of scattershot.
If that sounds useful to you too, I put together a paid guide on it: https://link.ckv.to/prompt-guide.
Most people are still teaching AI to lie faster.
I’d rather teach it to remember.
Regards, Brent.