I did that once. I found a niche that was underserved inside the health market. I could get paid commissions on sales, and the product was shipped for me. I bought the domain name. I built the website (it was beautiful). Then I sat down to write the posts for the blog. The first one was easy. The second one was harder. By the fourth one I struggled to write 500 words that were different to the first 3 posts. There never was a fifth one. The product was renamed then later withdrawn from the market. What did I do wrong? Pretty much everything. I spent money on things that didn’t matter. I niched down way too far and had nowhere to go because the domain name had the product name in it. I had a vague idea of the type of person who might be a potential customer, but I hadn’t tested that. These days I do things very differently. The domain names I do buy are pretty generic, not niche. I make sure that I could write 50-100 pages if I need to, and perhaps more. If I get the domain name right I can refocus the whole site if I need to. I do use AI to help with the content, but it’s always with human oversight. I also rarely niche down very far. I’m more interested in writing and creating from a general philosophy around a niche. And that’s what caused me to create the Claude prompt guide. I wanted a way to develop that overall philosophy first, then generate the prompts that keep me writing inside it. So I stop abandoning sites because I can’t write any more content, or because the product changes into something I don’t want to be associated with. If that sounds like something you could use, here’s the guide: https://link.ckv.to/prompt-guide Regards, |
