This is for Marcus. He’s been emailing six days a week for months to a list of around 4,000 people. Opens swing between 5% and 20% depending on nothing he can identify. A link gets about five clicks. A sale lands roughly once a week, then doesn’t. He isn’t short of discipline and he isn’t short of tactics, he’s short of a result he can point at, and his wife has started asking, kindly, how long this is going to take. He doesn’t need permission to work harder. He needs the emails he sends to start paying, and he needs them to keep paying. If that’s you, here’s the only thing to do next: on Tuesday September 15th, the doors to Stranger to Sold open. Join, and instead of writing tomorrow’s email the way you wrote today’s, you’ll rewrite one week of emails against a plan that’s built to get replies and sales rather than volume, self-paced, no calls to miss, no cohort to fall behind. Reply with the word “consistent” and I’ll make sure you see it open before anyone else does. Regards, |
