There’s an old riddle about a pond… A single lily pad floats on it. Every day, the number of pads doubles. After 30 days, the pond is completely covered. On which day is the pond half covered? Most people’s instinct says around day 15. The answer is day 29. For more than three weeks, less than 1% of the pond is covered. Then, in the space of a couple of days, it disappears. That’s the trouble with exponential change, right? Our brains evolved for a straight-line world, judging the distance to a river or the speed of a predator. Doubling fools us every time. Exponential growth is also the logic behind the penny on a square on the chess board, doubling for each subsequent square. And, to hammer a point, so are the interest growth on a loan or on your savings. That’s why compound interest has been called the 8th wonder of the world. Compound interest is exponential growth. Psst! Wanna know a secret? Working on your online business can also be exponential, as long as you keep going. Regards, P.S. In the early days, it doesn’t feel like anything is growing. That’s when most people stop. Have A Go gives you one thing to do each day, so you keep going until the lily pads show up. |
