I think I’m now immune to fake FOMO.

So many of the emails in my inbox include some variation on “Only one hour before it closes” or “Last chance to get …”

I don’t open them anymore.

Mostly because I’ve already checked out the product and decided against buying it.

If I open the email, it’s because I want to buy it but decided to wait, but usually, if I wanted to buy it, I would have already done so.

The funny thing is that if you go to some of those “last chance” sales pages after the end date, you can still buy them at the original price even though the countdown timer is now at zero.

Not all of them, to be sure, but enough of them that the FOMO thing no longer works.

I will not use fake scarcity on you.

Nor will I remove a product from sale unless it doesn’t sell, in which case there is no point leaving it online.

Yep, that’s correct.

Some products don’t sell.

I had one years ago that made one sale.

I refunded the buyer, which surprised them, and removed the product from sale.

AI has made that product redundant, so it will probably never return.

There is one marketer who uses FOMO brilliantly.

He offers one of his products for sale for a few days and then takes it off the market.

In six months to a year, he’ll offer the same product again for a few days and then remove it again.

People on his email list are now trained to buy when the product is available, if they want it, because they know that they might have to wait a long time to get another chance to buy.

He is the only marketer who works this way as far as I know.

His name is Tony Shepherd, and you can get an insider’s view into his business and how he runs it here: https://go.wm-tips.com/asal.

When you join his insiders club, he will show you everything, but he also explains each step in each product he creates because each product reveals a little more about how he does things.

No other marketer will let you inside their business like Tony does.

​​​​​​​Regards,
Brent.

P.S. Quick distinction worth making: most “deadline timers” reset the second you close the tab or clear your cookies, which is exactly the fake FOMO I just ripped on above.

The Evergreen Timer doesn’t do that.

Each visitor gets a real, individual deadline that doesn’t reset, the same honest mechanic Tony uses, just automated for your page.

Worth a look: https://wm-tips.com/free-timer/?sl=zsPwsNfS