We have a small pump linked between our water tank and the toilets. This runs over winter to use the rainwater rather than send it down the overflow. It saves a little on our water bills. That pump ceased to do the one job it is asked to do. I bought a replacement and spent an hour or so today installing it. The confusion comes from reading the simple manual. Under the heading – Maintenance It clearly states – The pump is maintenance-free. But then it follows up with – To ensure a long lifespan, the pump should be regularly inspected and serviced. To me, those two statements are incompatible. The last pump survived 10 years, I expect this one to last as long. Even without any maintenance. Manuals do that for legal reasons, I suspect, covering every base regardless of what it does to the reader. You’ll find the same kind of confusion in sales pages and blog posts too, for a different reason: someone crammed in every keyword they could find and never checked whether the sentences still agreed with each other. That’s the confusion I used to have with keyword research. Do you use the ones with the biggest searches, like I used to? Do you try to figure out the buyer intent and only use those? Trevor has figured out something that’s so freaking obvious, once you see it, that it annoys me. I didn’t see it first, bummer. The answer is on this page: https://link.ckv.to/traffic-x-ray This may still be on launch pricing. Regards, |

