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The best time to send an email is…

Brent Milne

Aug 25

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…when you’ve written it.

Or perhaps at the same time every day.

Maybe it’s in the middle of the day when people are checking their emails over their lunch.

The truth is that no one knows because there are about 20 different time-zones across the world so there is no time that will suit everyone.

It’s the same with product launches.

A few years ago someone announced that the best day to launch was Tuesday.

So, is that my Tuesday – Monday in the USA, or Tuesday in the USA – my Wednesday?

Yet again, no one knows for sure.

Tonight, as I write this email its Monday 25th August at 10:52 pm.

I’ll cue it up to go out at 9:00 am Tuesday 26th Central Australian Time.

What time and day will you read it?

Possibly sometime before that.

I live in your future.

I guess that makes me a time traveller.

And yet I can’t tell you what’s going to happen in your Monday because I didn’t live yours, I lived mine.

As Dr. Who might say, “It’s all a bit wibbly wobbly timey wimey stuff”.

The only thing I can tell you for certain about sending emails is that if you don’t have an email list you can’t send any.

Regards,
Brent.

August 24, 2025August 25, 2025

How affiliates can cost you.

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How affiliates can cost you.

Brent Milne

Aug 24

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Interesting email from Kam Fatz today.

He talks about the Affiliate Tax.

I hadn’t considered this, but I can understand where he’s coming from.

The gist of his argument is that if you have the same affiliates promoting your product at 100% commission on the front-end, every subscriber you get from that costs you the launch price of the product.

Which is OK because you now have a buyer on your list.

The problem shows up on your next launch.

When those same affiliates promote, a significant number of buyers will already be on your list from the previous launch.

So the new buyers cost more to add to the list.

In some autoresponders the existing buyers will be counted twice because they are now on a different list, so it’s a double whammy in the cost of acquisition.

Can you see how subsequent launches compound the problem?

That doesn’t mean that you shouldn’t use affiliates to help promote your launches, it does mean that you need to be smart and strategic about this.

In some niches it’s even worse because any single subscriber on your list could also be on multiple other marketer’s list.

I see this in my inbox.

I’m on the vendor’s list and perhaps another 5 lists of other marketers.

If I buy, who’s email will I buy through?

That will depend on what other emails the marketer has been sending me.

If they’re only sales emails, probably not them.

If it’s a marketer I like, but their bonus doesn’t attract me, probably not them either.

You’re probably not much different to me when it comes to making a purchase.

As an affiliate it’s in your best interest to make a bonus that is at least as valuable as the product you’re promoting.

This tool will help you do that

https://go.wm-tips.com/diamond.

When you let me know that you did buy this I’ll give you a PDF with 2,500 niche markets you can target.

Regards,
Brent.

August 22, 2025August 22, 2025

$90m from a $30 ebook?

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$90m from a $30 ebook?

Brent Milne

Aug 22

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No doubt most of you will have seen the massive sales of this ebook in a 24 hour period.

Alex Hormozi did an 8 hour streaming show to sell his ideas and his latest book.

That’s 3 million sales for a book that probably doesn’t contain anything more than his previous books or his YouTube channel.

I didn’t watch any of his streaming nor did I buy his book, and I’m not likely to do so.

However, this is an interesting exercise in gathering attention.

While all the sales may well have been in a 24 hour period, he’s been leading up to this for years.

I just checked his YT channel.

He has 3.62m subscribers and 3.8k videos.

The live stream video is in his channel. and it shows that only just over 1m people viewed it.

That makes me question the sales figures.

If every viewer bought the book that’s $30m, not $90m.

It’s still an impressive chunk of change, but it’s not what’s been claimed.

I don’t know the truth.

I just have doubts.

If anyone reading this has more insight please let me know.

However, this clearly shows that putting in the effort can pay off in a big way.

As a highly successful marketer once said, don’t look at where these people are now, look at where they started because you can start in the same place.

There is no substitute for consistent activity.

Start, learn, implement, learn, improve, etc.

Start https://go.wm-tips.com/diamond.

Regards,
Brent.

August 21, 2025August 21, 2025

Playing snooker is mentally tough.

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Playing snooker is mentally tough.

Brent Milne

Aug 21

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For most people playing snooker is seen as a relaxing pastime, but for some of us it’s like playing chess.

You’re not just trying to pot a ball, but you need to think about which ball to pot next, and sometimes the one after that.

But thinking is not enough, you also have to execute the plan, and have an idea of what you’ll leave your opponent should any of those pots not work.

When you have a worthy opponent the game gets challenging.

Today I had a worthy opponent.

I play this gentleman occasionally at his home for an entire day.

My wife and his spend the day decorating biscuits and cupcakes while we play snooker.

I don’t know how many games we played or even the overall score, but I can tell you that we were pretty evenly matched.

At least 1/2 of the games came down to who potted the last ball.

We both thoroughly enjoyed the day, but I suspect that both of us will sleep well tonight.

Playing snooker is not about being flashy or even a genius.

It’s about understanding angles, playing with the correct firmness, and following through on your plans.

They don’t always work, that’s typical of every player and every game.

What we all try to do is reduce the risk of missing by getting the white ball into the right position and reducing the long-shots.

That’s what we try to do with our marketing as well.

We try to get our offering in front of the right people, and reduce the friction so it makes sense for them to take the next step.

That’s what this product does.

https://go.wm-tips.com/aimoney.

It shows you exactly what products to offer to which people for frictionless sales.

It shows you which platforms to use to reach those people, it shows you how to create the offers for those people so they buy.

Ready to find out how?
Click that link.

Regards,
Brent.

August 20, 2025August 21, 2025

AI, used the right way, is still useful.

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AI, used the right way, is still useful.

Brent Milne

Aug 20

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I know that I recently said that AI was likely to collapse.

I believe that to be true, but I don’t know when that might be, so, in the meantime, it can still be useful to get some products made.

It’s the same as saying, like Henny Penny, that “the sky is falling”, and that means the world is ending, so we can’t do anything.

Well yeah, it will one day, but that’s millions of years away, unless someone does something stupid.

We can’t predict any of those things and it doesn’t make sense to sit in a corner with a blanket over your head, sucking your thumb.

Since there is no point, or value, in worrying about things we have no control over, it’s in our best interests to take advantage of where we are.

Not where we might be.

Where we are with AI is that it’s a useful tool if it’s used properly.

Since 90%+ people using AI don’t use it well, and 90% of the population have no idea of how to use it at all, the opportunity is massive.

Unfortunately, most of the YouTube videos, and the AI products for sale do not work as advertised.

Do you have time to filter through those, test them out, and discard the crap?

Honestly, it would be worth your time because the handful of winners can make you a small fortune.

But, if you want a shortcut, there is one.

One person has tested and tweaked a number of tools and platforms and is making consistent money.

Find out more here.

https://go.wm-tips.com/aimoney

Regards,
Brent.

August 19, 2025August 20, 2025

I don’t understand how some companies stay in business.

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I don’t understand how some companies stay in business.

Brent Milne

Aug 19

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Yesterday I went to an auto parts store called Supercheap Auto Parts.

This is a chain store in Australia and New Zealand.

I needed a new battery for my Pajero.

They used to have a catalogue at every bay where you could find which part, globes. wiper blades, batteries, etc. was the right one for your vehicle.

No more.

Still, I had my iPhone and could look it up online.

I have membership so I saved about $100 on the retail price.

All good in the end, I got what I needed, fitted it and the car is fully functional again.

Here’s where it gets weirder.

Today, I get an email from them offering me a 25% discount on the same battery on a special for 24 hours only.
WTF?

Why would I need to buy a second battery less than 24 hours after I bought one?

I’m going to store it for the next 5 years until I need another new one?

Then, 22 minutes later, I get another email from them asking for feedback about their service from the day before.

Who the hell is going to give them a good rap after that?

I didn’t bother to open their emails.

This is not customer service or customer engagement.

What could they have done better?

Perhaps the first email could have been about battery maintenance and how to make it last longer.

Perhaps given me some ideas of where to dispose of the old battery.

Maybe even offering something that might be useful to monitor the battery, such as a volt meter, or an OBT 2 scanner, with a discount if I buy it in 24 hours, or use the special discount code only available in this email.

The they’d get a much better result in their survey email and perhaps a few more sales.

OK, I understand that that level of hyper-focussed emails is probably beyond them, but they could give a broad discount code for anything in their store and send me to their Handy Maintenance Tips page on their website.

The reality is that using an AI agent they possibly could get that focussed, I don’t know for sure because I haven’t tried, but I would be surprised if it couldn’t be done.

What does this story mean for you?

I recon you can figure that out for yourself.

But if you’re struggling (no, not you, the others) it means that the first email you send to your new subscriber or customer must be relevant to what they subscribed for or bought.

Additional bonuses, even paid (with a discount), will be seen as you being helpful.

That raises your profile with your subscribers and will improve the engagement with your emails.

If you think that might be useful then this book will explain why it’s more than useful.

“The Compound Effect” by Darren Hardy.

https://www.amazon.com/Compound-Effect-Jumpstart-Income-Success/dp/0306924633?crid=3OSVTQBF1IFDZ&dib=eyJ2IjoiMSJ9.x9Ndr3OY9fTEDHYM9f5SgsGOvvl0hJt_ZBiQFdgm4KhN1IIPAfpMU7FvJH1Nv7dlNTvL2zC4l0DOGhaQoPoDA_lTHsHvVY2rKr6_cYNGAecvc_H2lqKiSQf2xnFUkzHT_kOXOtHDZpy6V7V49cA7nfDIK8IB6HlSdTYNLGRpvdGLS5opdT-HVOO73PRzjv21JKMr_vwvr6emS097Lqd8EMMCoI59lmRbMrxlo967E2Q.vMfwydKrq4Mvx-2F3q-9RpooClk4MM_zyy2XBndy2vQ&dib_tag=se&&&sprefix=the+compound+efect,aps,427&sr=8-1&&&&language=en_US&ref_=as_li_ss_tl.

Regards,
Brent.

August 18, 2025August 18, 2025

Yesterday was cycling day.

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Yesterday was cycling day.

Brent Milne

Aug 18

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shallow focus of man riding bike during daytime

It was also youngest granddaughter day.

The cycling was, as always, good.

Even though the sun was shining, and there was very little cloud, the air was cold.

I have never liked exercise for the sake of exercise.

Since I took up cycling as an exercise routine a few years ago I have really enjoyed it.

Despite the fact that it has put me in hospital twice now.

I’m not aiming for a third.

As you might remember, I bought a new bike a bit over a month ago.

It’s a USA made bicycle and an unusual brand here in Australia.

Most other cyclists don’t know the brand.

I didn’t when I ordered it.

It’s a Jamis, made in Northvale, New Jersey, but originally from Tallahassee, Florida.

Anyway, I’m really enjoying riding this even though my riding buddy complains that he has to pedal downhill to keep up.

We both find it interesting to compare where we were when we started to where we are now with our overall fitness.

The comparisons are relatively easy because we always ride the same circuit.

I know I’m fitter now at 71 than I was at 61.

This is what doing things consistently does for you.

You get better and better at doing them.

You might never be the best in your field, but you can always be better than you are right now.

All it takes is the consistent application of activity.

It helps to have some idea of where you’re going, and some ideas about how you’re going to tackle things.

But without actively applying the required work to those things, nothing will happen.

It helps to know where the money is being made now so you can step into the stream with a bucket and scoop some up for yourself.

This will show you how to identify which streams have the cash flowing so you don’t waste time in a dead tributary.

https://go.wm-tips.com/diamond.

Regards,
Brent.

August 17, 2025August 17, 2025

AI is primed to collapse.

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AI is primed to collapse.

Brent Milne

Aug 17

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I found this article, unfortunately it’s very long so I’ve posted a summary here with a link to the article.
The gist of the article is that AI is overhyped, expensive, and not profitable.

Also, the one company making money from this is only profitable because the four other top companies in the AI space are buying from them, but they’re not making money.

That’s not a great long-term business plan.

Anyway, the summary:-

The article argues that the generative AI industry is in a financial bubble, driven by hype and unsustainable spending.

Ed Zitron’s “Hater’s Guide To The AI Bubble” claims the current generative AI boom is a fragile, overhyped bubble propped up by massive investments from tech giants like Microsoft, Amazon, Google, Meta, and Tesla—primarily to buy NVIDIA GPUs. Despite hundreds of billions in capital expenditures, these companies see little real revenue or profit from AI, with only NVIDIA reliably making money. Zitron contends that generative AI products, especially large language models, are expensive to run, lack unique business models, and fail to deliver meaningful productivity gains or replace human labor as promised. Most AI startups are deeply unprofitable, and even the most successful ones, like Cursor, rely on unsustainable pricing and face rising costs from model providers like OpenAI and Anthropic, who themselves lose billions annually. The article criticizes misleading industry terms like “agents” and “AGI,” arguing that media and executives exaggerate AI’s capabilities. Ultimately, Zitron warns that the AI trade is brittle, with the US stock market’s stability tied to continued GPU purchases. If sentiment shifts or spending slows, the bubble could burst, causing widespread financial fallout. He calls for skepticism, accountability, and a return to genuine innovation over hype.

https://archive.is/pRHig.

The bottom line for those of us who do use AI is that we cannot rely on it long-term.

Use it, make money, be prepared to pivot.

Regards,
Brent.

August 15, 2025August 15, 2025

The difference between success and failure.

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The difference between success and failure.

Brent Milne

Aug 15

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Particularly with online marketers has nothing to do with the quality of their products.

It has a lot to do with completing their products and making them available.

If you keep buying courses and training, but never use it you’re wasting money.

You’d be better off just watching YouTube videos.

You’ll learn just as much and it won’t cost you, so you’ll end up with more money in the bank.

I understand that it’s difficult to complete something and offer it for sale.

You wonder if anyone but you will be interested.

You wonder if the product is good enough, or will you have to refund everything?

Am I pricing this too high or too low?

Is the angle right for this market?

While you’re pondering that, some pimply-faced kid has just sold $10k worth of a PDF that has some of what’s in yours.

Talking with my niece tonight about her tax problem.

She wrote a book that generated $10k of royalties in it’s first month.

It hasn’t done that since although it still sells steadily.

The difference between her books and mine is that some of mine are still on my hard drive.

What do you have on your hard drive that either isn’t quite completed, or is finished but not published?

Isn’t it time to stop pondering and start publishing?

Use this to find the best niche and approach to sell your product:-
https://go.wm-tips.com/diamond.

Regards,
Brent.

August 14, 2025August 15, 2025

Don’t re-invent the wheel.

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Don’t re-invent the wheel.

Brent Milne

Aug 14

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Everybody knows that sometimes an invention is made that revolutionises the world.

What most people don’t know is that the odds of that happening are longer than winning cross lotto.

Most companies make their fortunes by taking an existing successful product and improving it, or niching down to a smaller subset of the original.

Nvidia didn’t invent microchips.

They didn’t invent video chips.

They didn’t invent processor chips.

What they did invent were video chips that were processor chips.

Then they made them faster, and faster.

With more processor capabilities until they struck gold with a super-fast chip that could process instructions fast enough for AI use.

Fed-ex didn’t invent parcel delivery, they invented overnight parcel delivery.

Neither Apple nor Microsoft invented computers.

Apple went down the fully integrated path of software and hardware.

Microsoft went down the path of software only and licensing the software to hardware manufacturers.

You shouldn’t be trying to invent the next big thing, you should be finding profitable niches inside the big profitable niches.

That’s easy to say, but much harder to do.

Well, it was, until Trevor found a way to get Google to spill their guts on what they’ve been keeping hidden from you.

https://go.wm-tips.com/diamond.

Using this method you’ll find those golden niche areas that are underserved and are profitable.

Now you can force Google to show you behind the curtain where the good things live.

Regards,
Brent.