“Will it make the boat go faster?” That was the question the coach used with the British rowing team. They’d been poor performers for six years. For the next two years, every decision was filtered through that one question, from the boat itself to how they spent their spare time. If it made the boat go faster, they kept it and doubled down. Two years later, they won gold at the Sydney Olympics. From six years of not even reaching the finals to Olympic champions, simply by focusing relentlessly on what mattered. That question works far beyond sport. Fewer moves beat more effort. Focus only on what helps. That’s why I’ve simplified everything down to a small core of activities. Regards, |
Where the marketing is easy.
