When I talk to marketers who are quietly successful, one thing is consistent. It isn’t excitement about activity. It’s respect for results. They have systems for getting things done, and they follow those systems even when they’re bored stiff with them. Because boring systems compound. The big, visible moments only happen after long periods of unremarkable work. In marketing, people love to talk about the day a single email “did well”. They rarely talk about the months spent building a list, writing regularly, and staying consistent when nothing obvious was happening. The same pattern shows up everywhere. When the music industry raves about a “new” talent, no one mentions the years spent learning the craft, or the nights playing to indifferent audiences in pubs and clubs. Sport. Acting. Business. The story is always the same. Success comes from repeating the boring parts. Showing up. That’s the real entry fee. Regards, |
Where the marketing is easy.
