…when you’ve written it. Or perhaps at the same time every day. Maybe it’s in the middle of the day when people are checking their emails over their lunch. The truth is that no one knows because there are about 20 different time-zones across the world so there is no time that will suit everyone. It’s the same with product launches. A few years ago someone announced that the best day to launch was Tuesday. So, is that my Tuesday – Monday in the USA, or Tuesday in the USA – my Wednesday? Yet again, no one knows for sure. Tonight, as I write this email its Monday 25th August at 10:52 pm. I’ll cue it up to go out at 9:00 am Tuesday 26th Central Australian Time. What time and day will you read it? Possibly sometime before that. I live in your future. I guess that makes me a time traveller. And yet I can’t tell you what’s going to happen in your Monday because I didn’t live yours, I lived mine. As Dr. Who might say, “It’s all a bit wibbly wobbly timey wimey stuff”. The only thing I can tell you for certain about sending emails is that if you don’t have an email list you can’t send any. Regards, |
Where the marketing is easy.
