Some marketers haven’t got the update. The Internet is dynamic. Things change rapidly. In 2024 piling on bonuses seemed to be the way to make more sales. Then customers realised that adding more crappy bonuses to a crappy product wasn’t a winning proposition, for them. People began to to resist. They recognised the PLR bonuses that were thrown on top and that the value claimed did not match the value realised. I had an email this morning that offered me 21 bonuses if I bought their, whatever it was, through their link. I suspect there were at least 4 ‘must have’ one-time-offers in that funnel. Like everyone else, I no longer bonus shop. If the product is from a marketer I know, and the front-end product looks like it’ll deliver what it says. If they then ‘bait-and-switch’ by saying that the promises on the front end were for this great premium version, not the one I bought, I’m asking for a refund immediately. In 2026, an offer must be stand-alone, able to deliver what’s promised, and not have any inflated claims. And a bonus can be a useful thing. Not 21, 1, maybe 2, but they must complement the original product. And the original product? It must solve a problem the visitor has. That’s what I built this for. https://link.ckv.to/prompt-guide. It helps you find the touch points that will guide you to a better product, or bonus, that your customers will want. Isn’t that what all marketers want? A product that a hungry crowd will snap up? You bet it is. With that you don’t need to be a master copywriter. You only have to put the product in front of them with a clear reason why they need it. That’s done by acknowledging their problem and producing your solution. Simples. Regards, |
