Me too, it’s difficult not to sometimes. Marketing is the process of either finding a product to fit a need or finding a need to fit a product. No-one goes into their local pub and asks random people if the have a watch to sell, but people do go into pubs and ask random people if they’d like to buy a watch. Well, that might not happen so much any more, but it wasn’t uncommon in the past. There was a young man I knew who would walk up to strangers and ask if they had any nude photos of their wife. When they answered, “No”, he’d ask, “Do you want some”? Most people would laugh it off, some got angry. Here’s a simple way to find people who might be interested in your product. You’ll need to use AI, but it’s the fastest way. Starting with the products sales page. Paste the text into your AI tool and ask for 50 keywords that people who would be interested in this product would use to search for it. Then you feed those keywords into your favourite keyword tool to find those that have decent search volume and low competition. Start with the best one and feed it into this tool Insight Analyser to get what people are really searching for. Now you’ll have a great list of topical and current keywords to target. Make a two page website using this information that links to the product in question. Getting the traffic is simply a matter of either making short videos, just over a minute long, for each of those keywords and linking them to your landing page, or asking your AI tool for a bunch of relevant bullets to make into pins. You probably won’t get traffic instantly, in fact you may need to post videos or pins for weeks or months to gain traction, but once it starts it will only get better. Good hunting. Regards, |