I know I am.

These are supposed to stoke up your FOMO so you’ll quickly buy whatever it is they’re flogging.

If I want a product I’ve already bought it before the “Last Chance” email, but I’m different.

It’s clear that the FOMO effect does work because marketers say that they often get as many sales on those emails as they do on a launch day.

Half the time, when you click on the link in the email a week or more after the last day, the sales page is still there unchanged.

The time has run down to 0:0:0:0 but the buy button works just as well and the payment form pops up as well.

I suspect, without trying it, that you could still make the purchase and get access to the product.

You might pay your money and not get access, which is why I haven’t tested.

Have a look in some of your older PDFs.

Many of them will have a link to a sales page, some of which still work.

See if you can get to a payment page for a product that was supposed to be closed months or even years ago.

It’s a game I like to play.

It’s also a mindset that seems strange.

Why would you put links in a PDF and not keep the site live or redirect the link?

All the links in any PDF should go through a tracking tool so that you can change the end point should something change.

It’s the Internet. It’s dynamic. Things change.

It’s a shame that your PDF links no longer work because someone else shut their site down or rearranged it.

However, when you do find a PDF’s links not working, check the domain.

It might be for sale cheap.

An aged domain with links is a good investment.

You can use Archive.org to find out what content was on the site and rebuild it with AI.

Regards,
Brent.

P.S. The fastest way to test this process is with one of these hosts, https://burt.gumroad.com/l/zero-risk because the only cost will be your time.