When you write for yourself, the only limits are legal.

You cannot claim some things in your emails unless you are deliberately making a point about outlandish claims.

You cannot claim that buying this jar of coffee will make the buyer 51.2% smarter or make 37.5% more money because that is obviously ridiculous.

But, within those legal constraints, your ability to write an engaging and informative email is only restricted by you and your imagination.

You can tell stories about what happened today and enhance them to make them a better story, and they don’t have to be factual or based on actual events.

You can write about an idea or a thought or someone else’s email or a website you’ve visited.

World events and your thoughts about them or stick to local events, current or historical, and their impact.

As long as you write reasonably well, your subscribers will read them.

They’ll forgive you for the occasional crappy email, like mine yesterday, as long as you don’t write too many crappy emails in a row.

Some people will tell you that every email must be carefully crafted, like a sales page, to move your reader to take the action you decide they should take.

I think that’s B.S.

I think it’s more important that your subscribers eagerly open and read your emails.

The purpose of an email is to open a line of communication with your subscribers.

You do that by writing to them as you would write to a friend, and you don’t write emails to your friend that you have spent hours crafting, so they’ll take some sort of action.

Other people say you should write 2 – 3 informative, helpful emails, then write a sales email. 

Rinse and repeat.

Of course no one wants to get hammered with sales emails every day, but I think that no one minds getting an interesting or entertaining email every day with an offer tacked on the end.

That way, you can make an offer, related or not to the body of the email, in every email, the reader is under no obligation to even look at it.

Provided that the body of the email performs that entertainment or informative function, your subscriber is more likely to open the next one.

Reply to this email if that does or doesn’t make sense.

Regards,
Brent.

P.S.  This bit is where I put the offer, as you would already know.

One of the more valuable books I have read about writing emails is 10 Minute Emails, https://www.amazon.com/10-Minute-Emails-Writing-Shorter-Marketing-ebook/dp/B08VHJGNKT?dchild=1&&&sr=8-1&&&&language=en_US&ref_=as_li_ss_tl.

Britt writes for a living. 

She emails every day. 

I know because I get them, and I read them.

What this means to you is that she does what she teaches.

This book isn’t theory. 

It’s lessons learned in the trenches from someone who does write their own emails daily, not outsourced, unlike some so-called experts.

Do yourself a favour and get this because you’ll write better emails which may make you more money. https://www.amazon.com/10-Minute-Emails-Writing-Shorter-Marketing-ebook/dp/B08VHJGNKT?dchild=1&&&sr=8-1&&&&language=en_US&ref_=as_li_ss_tl.