You’ve seen this before.

For those old enough to remember, the best-selling video recorder/player was the VHS unit.

The best product was the BetaMax, which all the professional studios and T.V. stations used.

The thing that made VHS the best-selling was the price and the saturation advertising.

The best-selling car maker in the U.S.A. for 2021 was not Tesla. 

It was Toyota with Volkswagon in second place.

No one would suggest that a Toyota of any model was the best car on the road. 

That honour would fall to one of the luxury brands depending on your taste.

Tesla wasn’t in the top ten manufacturers, which makes their share price proof of story over product.

With Toyota, the story is about reliability.

With a luxury brand, the story is about exclusiveness.

That’s the thing. 

The story you can weave around your product makes it sell, not the product itself.

What sort of story can you weave around your product?

Remember that you can enhance the truth slightly but cannot lie because you will be caught out, and your reputation will suffer.

You can talk about the history behind the product, the authority of the creator, why it was created, what benefit(s) the user will gain, etc.

In competitive markets, it’s not the best product that wins. 

It’s the best story.

Learning to craft a compelling story is the key to changing your financial destiny.

Regards,
Brent.

P.S.  Worth doing?

Worth doing badly.

My tennis coach always told me that the only way to improve was to practice making the moves correctly, even when the results were poor.

He said that practice doesn’t make perfect, perfect practice makes perfect.

When you learn to juggle, the initial training is to learn to throw the balls properly.

You do not learn to catch them during this time.

You hold your hands still and throw the balls to land in your hands.

If they miss, you have to let them drop.

Learn to throw the balls perfectly.

It’s the same with learning to write persuasively.

You have to write while trying to write flawlessly and post what you wrote so you can gauge the reaction of your readers.

The meaning of your communication is the results you get.

Getting feedback of any sort is the only way you’ll know if you’re communicating.

Get excellent feedback here https://go.wm-tips.com/reviews.