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When bad things happen to writers… …they write about them and create great things. Poets, novelists, scriptwriters, etc., all turn bad stuff into great poems, books and movies. You can do the same with your emails. Not only can you turn the crap into gold, but you can ramp it up to make it even crappier before you turn it into gold. This is story-telling at its finest. Humans are genetically wired to pay attention to stories. Stories have been central to human development since we began painting on cave walls. Paintings superseded speech. When we developed speech, we combined paintings with stories about the images. As civilisation developed, the stories became the central part, and the images enhanced the stories. Now people can visualise the story without pictures, but sometimes we still use actual images rather than visualised ones. This is why we enhance the story with stronger verbs and ramp up the emotion. It helps the reader visualise what you are trying to share. It’s not lying. It’s embellishment to make the story live. Regards, P.S. I said in the last email that I would have the offer of White Label for my products available for you today, but (you knew I was going to say that) it’s not ready. It was my wife’s birthday today, and we have been doing birthday things all day. What you will need for this to work is a Convertri account. You can get a free trial here. https://go.wm-tips.com/Convertri. |
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