You have probably been told repeatedly that you must have a great subject line to get your emails opened.

I have just been part of and seen a significant test on this subject.

The writer attempted a split test with a good subject line and the worst one he could create.

The result?

The worst one won.

But the email list they were sent to is highly engaged with this writer, so I suspect, as he does, that any subject line will still get his emails opened.

It would be the same with titles on blog posts, your books, reports, and videos.

Those who are fans of yours will open, read, or watch almost anything you produce.

They’ll probably forgive anything less than stellar occasionally, but you will lose them if you take them for granted or produce rubbish regularly.

However, the same cannot be said for cold traffic.

Those people who do not know you and don’t have that special relationship with you yet.

For those, you will need a great subject line, title, etc.

Because you have to get them to read your content at least once.

Only by testing will you discover what works for your target market.

Regards,
Brent.

P.S.  Study the emails you get from the purveyors of crap. 

They know how to write a subject line that gets you to open the email.

The body of the email is designed to get you to their sales page.

Each step is carefully crafted.

Open, read, click, persuade, click, buy, upsells and downsells for pages.

They may be ethically challenged, but they do know how to push your buttons to get you to buy something.

You can get revenge on them by writing about their lack of ethics and morals, and you can make a good living for yourself at the same time.

Find out how here https://go.wm-tips.com/revenge.