One of my wife’s work colleagues used to call work and say she had sore eyes.

She couldn’t see herself turning up for work that day.

It’s sort of an OK excuse. 

She was a courier and had to drive all day.

Another excellent excuse is that Brendan was late today because he had a headwind as he walked there.

Or perhaps Leo was late, but it’s my fault because I told him not to set his alarm. It wakes us up.

Stupid stories with no relevance to business other than we all make up stories to cover for the truth.

One sales trainer used to say that excuses were usually reasons stuffed with a lie.

When making a presentation, a salesperson’s job is to uncover the real reason the prospect doesn’t buy.

I remember being in the buyer’s position on several occasions and being highly resistant to a sales pitch.

I knew what the salesperson was doing, and I wasn’t buying.

My wife, who was with me both times, would have bought on the spot and struggled with my attitude, but I didn’t relent.

The reasons for not buying were financial in one case, and the other was that I sold a similar product, and it would have been stupid to make that purchase.

In neither case did the salesperson dig deep enough to get the real reason.

Online though, you don’t know what reason your visitor has for not buying.

That means that you need to think hard about what you’re offering and what possible reasons the visitor could have for not buying.

Then in your sales letter or video, you need to cover those reasons and eliminate them in the visitors’ minds.

The better you do that, the better your sales will be.

Regards,
Brent.

P.S.  Making a living online requires you to have certain things in place.

• You’ll need a product to sell, 

• a group of people to sell to, 

• a way to collect payment, 

• a way to get your offer in front of those people.

There are hundreds of ways to fulfil those requirements, both free and paid, so there is no excuse not to have them in place.

If you don’t have most of that in place now, there is a free way to get started that has almost everything you need.

It has:-

• An email autoresponder.

• A page builder.

• A tracking system.

• A funnel builder.

• A form builder.

• A way to deliver some products.

All you need outside of that is a way to get paid.

I suspect that any payment system you can use in your country will work with some fudging.

The platform is LeadsLeap, https://go.wm-tips.com/llhome.