You see it all over the Internet.

“You must have original content, or you’ll be penalised by Google.”

Yet, people plagiarise all the time, even Google.

The latest big hit movie is the remake of West Side Story.

But the original West Side Story was plagiarised from William Shakespeare’s Romeo and Juliet.

Billy Wag-a-dagger copied his work from a poem written in 1562 about an Italian couple immortalised in a folk tale from a much earlier time.

The first dated instance I can find of this dates back to the third century, but it seems that even this was based on an earlier work, around 8AD, and was plagiarised multiple times before the works that Shakespeare used.

He also copied from a plagiarised version of the poem rewritten in prose in 1567.

Before the original West Side Story, though, the play had been plagiarised multiple times for stage and screen based on William’s play.

How many stories can you use to add depth and interest to your blog if one story can be copied, modified, reused, reformatted, and produced on multiple platforms?

All you have to do is find an angle to wrap the story around, and it’s now your original.

Most writers know that there are only a few themes for any story.

It’s not the theme that’s important.

It’s the way you write the story that counts.

Regards,
Brent.

P.S.  There’s no better way to learn to write structured content than the review training I have mentioned before.

https://link.wm-tips.com/reviews.

The thing about this training is that it will teach you how to structure a review to get results, but you’ll also realise that a structured review can just as easily be a structured blog post or email that gets results.

Sure, you have to write it differently, but the same pattern applies.

All your content aims to get the reader to do something, often to click a link, but take some action.

The review training lays out how to write to get that action.