What sells the best isn’t always the best product.They all do a similar job, but some do it better than others.
You may remember the Beta vs VHS wars. Beta was the better standard and was used exclusively in the commercial world until digital took over. In the retail world, VHS wiped Beta off the floor. So how did a product that wasn’t the best win the retail war? Two main factors made the difference. While Beta was of higher quality and produced superior recording and playback, most customers thought the VHS platform was ‘good enough for me’. Most consumers didn’t have the type of quality T.V. that was ideal for Beta, so they couldn’t pick the difference easily. At that point in the sales process, for the consumer at least, it was all about price, and the VHS recorders were cheaper. The dominance came about because the consumer didn’t have the tools to highlight the difference, and they were price sensitive enough to accept good enough. You see the same pattern play out in every market. Cars, motorbikes, R.V.s, computers, printers, mobile phones etc. But not everything should be purchased at a price point. Some things need a bit more research than that to make sure you get the quality you need rather than a price you’re happy with. I have noticed that when I buy too cheap, I’m always a little dissatisfied with the product, but when I choose the correct quality for my needs, I forget the price or brag about it. Something to think about with your purchases and marketing. Regards,
The problem with that mindset is that sometimes what you get for free has value far beyond what you might expect. These email templates from Andy Waring are a case in point. I chat with Andy from time to time in a group that we both frequent. He tells me that fewer than 10% of the people who sign up for his email templates actually use them. He suspects, and I agree, that they figure that if the emails are free, they can’t be much good, but Andy still uses these emails as templates for his current marketing, and they still work well. Are you going to join me as one of the 10%? |
Where the marketing is easy.
