So many offers currently have lots of bonuses. There’s some AI software that I was offered today for $37 one time. It comes with over $5k of bonuses. WTF? That looks like an incredible deal, but if you don’t need and can’t use the software immediately it’s worth nothing. The question that floats around my head is, “If the product is so good, why is it selling for so cheap and with so many bonuses?” Red flags anyone? Certainly are for me. Lots of bonuses tell me the product can’t stand on its own. Sometimes, loss-leader pricing is used to get you into the funnel where you discover that the sales page tells you what you get if you buy everything, which then pushes the price over $1k, and without everything, nothing works or is extremely limited. That’d be like a car salesman showing you the brochure for your dream sports car for $2k then telling you that you’ll need wheels, engine, seats, doors, etc. Perhaps it’s the real estate guy who shows you photographs of your dream home for $5k. He then explains that that is the land, and then you’ll need foundations, walls, roof, bathroom, bedrooms, kitchen, etc., before you can use it like the photographs show. I understand that some people, when they decide to buy a product, go bonus shopping to see if they can get a better deal. Again, I think that’s dumb. 90% of the bonus bundles are not worth a cracker, and the people who do that won’t download or use them anyway. Some of the bonuses aren’t bonuses either; they’re another affiliate offer that you have to sign up for. Currently, when I see a product with a lot of bonuses I walk away as quickly as I can because experience has told me that the product is crap. Can you relate? Have you got any horror stories for me? Regards, P.S. One marketer I buy from regularly, because his products always provide some useful insight or different way to do something, is Anthony Shepherd. At the very least his daily emails are entertaining and informative. I recommend you join his email list and check him out for yourself. He almost never offers bonuses to his products and he doesn’t have affiliates sell for him. Through this link, you can get a free report that shows how he makes a six-figure income working three hours a day with email alone. |
Where the marketing is easy.
