Google tells you, the gurus tell you, and almost every post anywhere about content says you have to produce ‘good content’.

No one tells you what this good content looks like, so how are you supposed to create it?

After much research and years of trying to determine what it is, I think I have found the answer.

I should write this up as a PDF and sell it, which I still might, but you get the benefit of my exploration first.

The type of content that gets viral love from others and therefore ranking love from Google and Bing is content that shares some insight into the subject.

It doesn’t have to be a new subject, but the insight can be a slight twist to the accepted views in other posts.

I’m using posts here as a generic term, they could be on a blog, in a video, in a podcast, in a group, or anywhere else that content can be consumed by an audience, including this email.

How do you get this insight?

By asking questions about the accepted norm in the existing content.

For example:- The content Rudolf had about his red nose was that it was a problem, but Santa saw it as the solution to a bigger problem.

Sometimes your problem is your superpower, not a problem, but you’ll need insight to spot where that superpower is the solution.

When you find that insight, you can write it up, and others will also gain inspiration from it.

For an example of how questions lead to insight, read this post on Medium titled “What would you do if you were rich?”.

https://dariusforoux.medium.com/what-would-you-do-if-you-were-rich-8e5b11947eda.

Regards,
Brent.

P.S.  It has been brought to my attention that in previous emails, I told you that I was giving you a link to training to write reviews and the link went to a different site.

Confusing? Of course, it was.

So this time I will give you the correct link to the review training.

https://go.wm-tips.com/reviews.

Here you will develop your writing skills, so when you gain those insights, you’ll be able to communicate them well.