This is an important question for those of you who write words for a living. It doesn’t matter where the words end up, in a blog post, sales letter, video or audio. The words still need to encourage the reader or listener to take some action. But first, they need to produce some emotion in the third party, or there will be no action. When it comes to the decision to take action, what comes first, the emotion or the logic? Most of us would like to believe that we take action because we made a logical decision. Those at the top of the tree with respect to writing successful sales letters would disagree 100%. They will tell you that stimulating emotion first makes the difference. Scientists will tell you that humans make decisions based on emotions then justify the decision with logic, not the other way round. That must be difficult to do with some products. I have trouble getting emotional about air freshener. Sometimes the link between the ads on the television and the product on offer seems extremely flimsy. However, I know of at least one marketer who uses creating emotional responses in his emails to sell his products and 99% of the time, the email does not relate to the product on offer. Despite that, he makes a good full-time living from his emails. Not only that, but he is so open about what he does that he’ll tell you exactly what he does and how he does it. To get a masterclass on stimulating an emotional response in your readers and converting that to income, go here: https://go.wm-tips.com/asal. Regards, P.S. Did you just scroll here to see what was on offer rather than read the email above? OK, go here https://go.wm-tips.com/asal. |
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