There’s a great book you need to read or listen to. It’s called “The Compound Effect” by Darren Hardy. It starts like this:- It’s time someone told it to you straight. You’ve been bamboozled for too long. There is no magic bullet, secret formula, or quick fix. You don’t make $200,000 a year spending two hours a day on the Internet, lose 30 pounds in a week, rub 20 years off your face with a cream, fix your love life with a pill, or find lasting success with any other scheme that is too good to be true. It would be great if you could buy your success, fame, self-esteem, good relationships, and health and well-being in a nicely clam-shelled package at the local Walmart. But, that’s not how it works. We are constantly bombarded with increasingly sensational claims to get rich, get fit, get younger, get sexier… all overnight with little effort for only three easy payments of $39.95. These repetitive marketing messages have distorted our sense of what it really takes to succeed. We’ve lost sight of the simple but profound fundamentals of what it takes to be successful. The message is mostly true. You can earn $ 200,000 annually by spending 2 hours a day online, but you would have spent a lot more time than that to reach that stage. Some people spend years getting to that stage. Almost no one gets there in less than 6 months, but it can be done if you’re lucky, pick the right niche to start, and have a great mentor. What the book is really about is that what we have done regularly compounds over time to get us to where we are today. Changing those little habits to point in the direction we actually want to go will get us there because they also compound. It really comes down to choices. Do you want to go for a walk or stay home and drink that coke? Will you send that email or watch Netflix? All those simple little choices make all the difference. Read the book, or listen to it as you go on your next walk. Regards, |
Where the marketing is easy.
