Traffic is easy. With $100, you can get all the traffic you want. But even good traffic won’t help if it doesn’t convert. That’s why your offer is most important. Once, I made an offer, gained interest, and failed to follow up. It happened on a small jet flying from Darwin to Wyndham. I chatted with one of the hostesses and suggested we meet up later. This was before mobile phones. When the plane landed, she handed me a tissue with a big red lipstick kiss and a phone number. I never called her. Doh! A top-class mistake. I made an attractive offer, it was accepted, but my follow-up was poor, and no sale resulted. Do you have any funnels like that? It might start with a landing page featuring a teaser offer. If that’s accepted, you gain a subscriber, not a sale—even if they see the sales page. Your follow-up email sequence must convert that subscriber into a customer by highlighting the benefits they’ll get if they buy. Assuming your funnel is set up and your emails are compelling, you should make at least one sale for every ten subscribers. These are hot prospects after all. If not, perhaps your offer isn’t right for your target market. Find the right audience or reframe your offer for them. Niching down to address a single problem with a single solution usually works best. Learn how to find that hot micro-niche here: https://link.wm-tips.com/overlook. Regards, |
Where the marketing is easy.
