Is it a good idea to polarise your audience or not?

That is the question I’m struggling with today.

When it comes to newspapers, they seem to do it regularly and deliberately.

Sometimes I think they attempt to stir up people’s emotions so they’ll provide free advertising and website traffic.

Sometimes I think they do it because they’re just a#$holes.

Some newspapers write and publish only on one side of politics, and others seem to attempt to be better balanced.

It’s no different with radio or T.V. programs.

Does the polarisation of your audience increase or decrease the size of your audience?

If it increases the audience, does it also increase the revenue and profitability of the company behind it?

Because that is the crux of the matter as far as I’m concerned.

If polarising your audience increases the size and profitability of your business, then it may be worth doing.

But I’m not so sure that it does.

I’m well aware that you cannot be all things to all people and that attempting to do that means that you probably won’t have much of an engaged audience.

So, if you are not trying to polarise your audience, you probably shouldn’t talk about politics, religion or salary.

The financial world is OK, but their personal finances are not.

Which seems strange in an email series about making money.

The difference is that I don’t know and don’t ask about your income, nor do I talk about mine in detail.

When it comes to money and income, I talk in generalities to do with making more and stabilising that income as a buffer against life events.

I suspect that there are people here who make more than I do and others who earn less, but I don’t know any details, and I don’t want to know. It’s none of my business.

It’s the same with politics and religion.

I know a little about some of you because you wrote to me and told me, which is fine, and I respect your rights.

This means that I’ll be unlikely to create any great polarisation over those three subjects, at least.

Regards,
Brent.

P.S.  I feel better now.

Sometimes I write to clear my head and clarify my thinking. 

Sorry if you found it challenging.

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You’ll also need a low-cost product, usually called a trip-wire product, to offer on the download page for the freebie.

The problem for most of us is creating an enticing product that has sufficient value that the purchase is an absolute no-brainer.

That problem is Solved.

Solved is a simple PDF that will lead you to create a simple product that is original and will sell.  https://go.wm-tips.com/solved.

The page that the link goes to will explain it better.