Getting the first new business started is always the hardest.

Someone once described beginning a business as boiling water.

Water will not boil until it reaches its boiling point. 

So is starting any business. 

When you work on it up to the ‘boiling point’, magic will happen.

Unfortunately, a business’s ‘boiling point’ is not as clear-cut as that of water, so many people give up before reaching that point. 

An important factor in why I could focus and start my first business was that I was unemployed and had few other prospects.

Every day, I could bury myself in all aspects of starting and running the business. 

I usually worked until 2 am, sleeping only 4-5 hours before returning to work the next day. 

There were times when I wanted to give up. 

But whenever I asked myself, “What other alternatives do I have?” the answer was “None”. 

That pushed me to continue working.

Don’t get me wrong. 

I had good skills, so I potentially had other career choices. 

My answer was ‘None’ because I wanted a career that could lead me to time and financial freedom, and I reckoned that running a business was the only answer.

That’s not quite how it worked out though.

That business provided me with a good income for several years, but it would never lead me to the financial position I wanted.

So I started another one online where scaling is so much easier.

If you are starting and thinking of giving up, telling yourself to ‘Not Give Up’ is easier said than done. 

If your goal is to achieve time and financial freedom, perhaps you can ask yourself the same question that I asked myself, 

“What other alternatives do you have that can lead you to time and financial freedom?”

If the answer is none, then forget about giving up and keep working.

Regards,
Brent.

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