There is a theory that states “whatever you do, if you have 1,000 raving fans, you will make an above average income”. What is a “raving fan”? Well, it is someone who totally “gets” what you do. It’s easy to imagine a musician who has 1,000 people who buy everything they put out – music and merch - and buys a ticket to every gig. That is a core audience who will tell others and help get other fans (some of whom will become raving too). Like a snowball. It’s the same with authors, they also have fans who buy everything they write and salivate at the thought of another new book. So let’s get back to that one thing that separates those people. An audience. And within that audience, some raving fans. When you see a load of impressive screenshots on sales pages and the like, it is not the product that is being sold that is responsible for those figures. It is because the marketer has an audience. Sure, the product being sold may well work. The training may be solid. If it’s a DFY product, it may be proven to convert well. But until you have an audience built, don’t think it will bring you the money you see on the screenshots. Yet. While you will be earning a fantastic income way before you get 1,000 raving fans, what would it take to reach that number? Well, I reckon on average you would need to kiss around 100,000 frogs. Not all at once, but over time. To reach that in 10 years’ time, you need around 30 new people coming into your orbit each day. Bloody hell…that sounds a lot! It is…but… …as I said, you don’t need 1,000 raving fans to make a good living. For every raving fan you find, you will have 10,15 or more who’ll buy occasionally. So you will make plenty on the way. The takeaway here is the one thing everyone should be focused on is growth. Most of your time should be spent on that one thing…. …Building your audience. And to do that, you’ll need to generate traffic. You’ll need to produce content that resonates with the people you want in your audience. When you do that properly, you’ll also drive away the people who are not a good fit for what you share. “Drive people away?” “Why would I want to do that?” “I want to grow the biggest email list possible.” No, you don’t. For a start, with a big list comes a big cost because most autoresponders charge you for the number of people on your list. Secondly, a big list that gets 10% opens and a 1% CTR won’t make more money than a small list with 70% opens and a 50% CTR. Thirdly, a big list will have deliverability problems, especially with the new changes from Google and Yahoo. The bottom line here is grow your audience, learn how to get traffic quickly and easily. This will show you the simplest way: https://go.wm-tips.com/diamond. Regards, |
Where the marketing is easy.
