There are only nine ways to maximise online revenue: selling listings, impressions, clicks, leads, books and products, periodicals, memberships, and events. Now I don’t know exactly what you’re marketing, but I can tell you how to do it better. The power of incremental improvement. Japanese manufacturing has been using this idea for decades, they call it Kaizen. The power of this is mind-blowing. You may never have heard of Dave Brailsford. Even in the UK, he’s not exactly a household name. Yet in 2010, as the newly appointed General Manager and Performance Director for Team Sky (Great Britain’s professional cycling team), he came up with a remarkable strategy that was to change the fortunes of British competitive cycling from miserable mediocrity forever. They hadn’t won a single race since 1908 apart from one Olympic gold medal. And no Briton had ever won the Tour de France. Instead of the usual “train harder” or “get better bikes” philosophy, Brailsford decided to see if every single element of the cyclists and their bikes could be improved by 1%. Just ONE per cent. The astounding attention to detail even included discovering which pillow gave the riders the best sleep – and taking it with them to hotels. They tested the most effective massage gel. They taught the cyclists a better way to wash their hands so they didn’t get infections. In 2012, Sir Bradley Wiggins won the Tour de France … the first of FIVE wins for Britons. (Not to mention 178 other world championships and 66 Olympic and Paralympic golds that followed over the next five years!) ONE per cent. Little incremental improvements that make ALL the difference. What can you improve in your marketing by 1%? The sales page? Sure. The product? Definitely. The squeeze page? Almost certainly. Your traffic volume? You bet. How? By testing every part of everything and trying to make it look better, read more smoothly, and sound better. 1% improvement is easy. 1% per week is also easy, but 1% per day might be a little harder. When you compound that 1% it becomes exponential growth. Can you do it? Yes. Will you do it? That’s up to you. Regards, P.S. One of the important ways to keep improving by 1% is adding to your skill set. As you learn and try new things you get better and better at what you do. Some people say that practice makes perfect but that’s not true. Only perfect practice makes perfect. Mediocre practice makes mediocre. However, starting with wherever you are and practising 1% improvement must result in getting closer to that perfection we strive for. The skills you learn through this training, https://go.wm-tips.com/diamond, will accelerate your learning well past that 1% level, at least initially. Ultimately you will need further ideas and help to go further, but not until you’ve exhausted what you’ll gain here. |