You know that you need to know your subject well. You don’t have to know more than everyone else, which is most likely impossible, but you do need to know more than 70% of the population. You can reach that target much more quickly. If you buy, or borrow from the library, three books on a subject and read them carefully, you will know more about that subject than 70% of the population. From your position of strength, you can begin writing about the subject and people who know less than you will gravitate to your posts. Instant expert status is yours. Then you hang out in the same places as those who want this information. Answer their questions and link to your posts. What you are doing is building your audience. That audience needs infotainment to be grown. An excellent way to do this (and expand your audience simultaneously) would be to have regular viral contests where they can win prizes. These prizes may be a mug, a T-shirt, a zoom consulation, or a free copy of your book in return for spreading the word using something like Upviral or Perkzilla. I’ve watched Daniel Throssell do this with great success. He used an even simpler process. He offered a video of a critique he did for a subscriber (which they paid for) in exchange for proof of a post promoting his email list. All successful marketers have built an audience to whom they sell stuff. How well you do that will determine how well your business and income grow. Regards, P.S. I still have a couple of places left for the mentoring offer. This is a trial, so I’m limiting the number of participants to what I think I can manage. If you’re not ready to get started or grow what you have, that’s fine, and please don’t clog up a space from which someone else can benefit. If you think you’re ready, click here https://nomad-productions.convertri.com/mentor. |