Marketers make more money than creators. It has always been that way. Westinghouse and Edison made more money than Tesla from Tesla’s genius. Vincent van Gough’ paintings didn’t sell until he had passed away. Gutenberg died penniless. So did Meucci who had his invention stolen by Bell. What this has to do with you and I should be obvious, but I’ll spell it out. Instead of creating product after product. Courses, ebooks, blogs, videos etc. we all should spend more time marketing and promoting what we’ve created. A mediocre product marketed well will sell far better than a brilliant product with little to no marketing. Having said that there are a few places where you can still make money without doing much marketing yourself, it still has to be done, but there are platforms that will amplify your marketing effort. Those platforms are the ones that want to keep people viewing, reading, etc. so they push products that seem to be getting traction. Despite that, you still have to give the first push until your product gets some traction. What they look for is eyeballs on your product. They look for engagement like clicks, or watching a video for more than a few seconds, or staying on a page for long enough to read some of it. These are the only ways they can tell if the content is interesting to the visitor. If it’s a sales platform they look at the ratio between visits, sales, and refunds. Remember that all these platforms are about making money, so they’ll promote everything that makes them the most money in the least amount of time and using the least resources. Action steps. Every time you get on your computer, before you check your emails or latest Facebook post, do something that pushes visitors to something that makes you money. That might be another Pinterest pin, an email to your subscribers, buying a solo run to your squeeze page, commenting on a high traffic blog, Commenting in a niche forum, answering a question on a Q&A forum, etc. Many of these things take less than 1/2 hour, but your marketing efforts should take up the first 20% of your time online. Regards, |
Where the marketing is easy.
