Not long ago in the United Kingdom, a woman became Prime Minister. 

She had some big, bold ideas she was sure were going to save the world. 

Well, Britain, at least.

Her time in office lasted just fifty days, and one newspaper, betting on the length of her tenure, procured a lettuce, betting that it would outlast her.

The lettuce won.

Now, I’m not about to get all political on you here, but what’s supremely clear is that Liz Truss (for it was she, in case you hadn’t guessed) failed in one HUGE way.

She failed to persuade.

She failed to persuade the markets, many colleagues and a lot of the British people.

That’s why she had to go.

For us as marketers, failing to persuade will not get us kicked out of the group.

It will cause us to waste time and perhaps money because we won’t make the sales we think we deserve.

Most affiliates do not make enough money to quit their day job, but they could.

All they need to do is modify the way they do things.

Starting with building a bridge page to send all their traffic to.

This is not a sales page; it’s a page that persuades the visitor to click on a link that will give them a taste of what’s on the sales page and collect their email address.

Then, you lead them to the sales page and allow it to do its job.

To create the right sort of lead magnet, you will need to study the sales page and any affiliate materials provided by the vendor.

Take one aspect of that sales page and materials and create an overview of that aspect.

Walk them through the problem it solves and what the benefit to them would be.

Make the graphics match the sales page.

You need to have coherence between what they start with and the sales page they end up on.

You’re persuading them through small steps to a purchase.

Yes, it will take some work, but not much, and the results will be worth it.

Regards,
Brent.

P.S. If you’ve previously had problems persuading people to buy your products, you might need to have a templated process to follow that works.

https://50s-training.newzenler.com/courses/easy-sales-pages.

You can use these same principles to create your bridge page and your lead magnet.

All of these need to be created to persuade people to take the next step, and that’s what this sale page training does for you.