The Internet gives us more information than we could ever need, but information isn’t knowledge.

Information is potential knowledge.

Until you put that information to the test you won’t know anything.

It may seem that you do, you might even sound as if you do, but you don’t.

Not really.

However, when you can say, “I did this thing, and this is the result I got.” then you have some knowledge.

Good or bad, it doesn’t matter because you now know either how to do something or how not to do something.

As a marketer you now have a personal story to tell that is authentic.

Not only that but it is unique because no one else can say they got exactly the same result.

That’s yours and yours alone.

That makes your experience and product stand out.

That’s what people buy.

Not the product, but what can happen when they use it.

That’s what they want.

The end result of using the product, not the product itself.

But what happens when you don’t have that experience?

That’s where case studies come in.

You can point to a valid case study and the story still holds up.

It’s not your experience, but it’s still a valid end user experience and result.

This book, https://www.amazon.com/Wink-Modern-Parable-Wealth-Dynamics-ebook/dp/B004VBH2L4?crid=1ZMYY7TDHHKMH&dib=eyJ2IjoiMSJ9.gk3PB5kKVVN-XfSjJ6It7xQgM-OJAYMIit7O9gYaj-34DTvBr-BPQgSPTfqse8f4w_Vj21w-QFkpzhDGsZoABGmhcRhRm65Sg_SdCxgkt4CqQPbVosnnHFE5SDZV8fghTMHzEtZY-CVlzFQR5AYOMjLjpDzfvPcAheW8Ldm7tcGxPE5Ko_cxTdX6P60FyNm5iG-vDD0iNH0Z04fvR3J8YnEOhgVMV98tRdcAurJOdAzG4JxwOCoxPwao3YfW_dUgrIaSdPjIQMAjGAcCyjcJvA8bwJxU3svnLVv3AyaH7mw.xkcZwZzanBRmb-_lIXf2o_IrcaL5Wg6sD_49_gvs2qU&dib_tag=se&&&sprefix=wink,aps,473&sr=8-17&&&&language=en_US&ref_=as_li_ss_tl, is really a long-form case study written as a fictional story.

Almost every chapter in this book is another case study that teaches an important success concept.

Quite apart from the learning you’ll gain from the narrative, it’s a good, quick, and easy read.

Regards,
Brent.