That’s what the average 4-year degree costs and roughly half don’t work in their field. That probably means that they will struggle to pay off the student loan. Most of those graduates will be looking for a side hustle, which is not the kind of reward they expect for 4-years of study. I never worked in the field that I got my tertiary qualifications in. But I didn’t have a student loan to pay off either. Anyway, as i said, most of those graduates (about 2 million every year) will be looking to supplement their incomes when they don’t get the job they expect. That’s a seriously good and evergreen target market. These people are technology aware, they all have computers and mobile phones, and they all have keyboard skills. What can you offer them? Where do you find them – Facebook, X, Instagram, Pinterest, etc. – where else would you expect to find them? I’d be offering them side hustles, like this one, https://burt.gumroad.com/l/niche, because that should make sense to them. January and February might be good months to start your campaign, then run it all year. What do you think? Regards, |
Where the marketing is easy.
