No, I’m talking about the size of your email list. What were you thinking? Regardless of the number of subscribers the strategy you use is more important than the numbers. Minimum of 1 email a week, but 3 is better and everyday is better again. The strategy is always about keeping them engaged with you. That means you tell them stories, or you give them one actionable tip they can use right now. Something they can relate to, something they can use, something that helps them see you as a real person with their best interests at heart. That means that even if you do have a link to a product for sale in your emails, and you should, your subscribers understand that it’s because you genuinely believe that you think it’ll be good for them. People will always pay for a shortcut, or something that’ll make their lives easier. Your job is to figure out what that looks like and help them find it. Not everyone will take advantage of that immediately, for some it’s not the right time, for others they don’t understand that they do need it, and others will never buy that item. That’s not your problem, that’s theirs. Your problem is finding things that will help at least some of your subscribers. That’s what I try to do. Regards, P.S. That’s what the Pinterest semi-automation tool does. It makes the chore of creating pins and uploading them every day a breeze instead of a PITA. You can test drive it here . |
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