Shotgun or rifle? Both work. But only if you use them for the right job. A rifle needs precision. Miss… and you get nothing. A shotgun? Much harder to miss. One cartridge can send out 50–100 pellets. Aim in the right direction… That’s how I’ve always approached marketing. Yesterday’s idea? That’s a shotgun strategy. Create 50–100 PDFs. You won’t hit everything. But you will hit something. Now compare that to the “rifle” approach. One PDF. High chance you miss. And in this game… But here’s where it gets interesting. Once your shotgun starts hitting… You get data. You see what people respond to. Now you can switch weapons. Now you use the rifle. You double down on what’s working. That’s not guesswork anymore. That’s rapid market research. Regards, P.S. If you don’t currently have a system for doing this… I’ve now finished Never Too Late — and it’s solid. Very practical. Actionable. The updated 5 Bucks a Day book is also worth your time. There’s even a section at the end called Throwing Mud If you want a structured way to apply this: |
Where the marketing is easy.
