So is Marlon Sanders, Ryan Deiss, Albert Einstein, You, me. We have all failed many times. But that’s an important part of succeeding. Failing your way to success is the only route. We all failed repeatedly when learning to walk, no one ever got up off the floor and started walking the first time they tried. It’s never happened and probably never will. It’s the same in life and business. No one ever started and was immediately successful. That’s not quite true, there have been a few who hit success very early in their careers, but almost all of those failed massively later because they thought themselves to be invincible and stepped outside their wheelhouse. The real question is not will this fail, but what will I do if it does? Successful people, however you define success, develop the attitude of Whoops, that didn’t work. Next. They are focussed on doing their best and owning the process, but not owning the outcome. They definitely don’t define themselves by the results of their efforts. Just because you or I think that what we have done is the best thing we’ve done since learning to walk doesn’t mean anyone else will. You can love the end product, but you cannot force anyone else to love it. Just because you don’t love the end product you doesn’t mean that others won’t. It’s an ongoing paradox. Your best chance of successfully creating something that others will also find valuable enough to pay for is to find things that they already find useful. Work out how to make it better, easier, faster, or whatever would make it more valuable and do that. Here is a little experiment in rewriting a classic story to enhance it. This is an example of alternative ways to change the value of something well known. Search Amazon for “The Art of War” and check out some of the variations on this classic book. Remember that success is a process, not a destination, and failing is just a step in the process. Regards, |
Where the marketing is easy.
