In this case I suspect that you could call it a lead (as in the metal) magnet.

I don’t know how it happened, although I have a few clues, but I received an email today that appeared to be an autoreply to an enquiry of mine.

I don’t remember any enquiry to this company and it’s not the type of niche I’m interested in.

The lead magnet is the encourage me to ‘test drive’ their membership program.

Ok, Brent, tell me what it is already.

Oh, yeah.

It’s a free box of ammo.

I checked, membership is from $10 per month.

I’m still not interested and I think it’s for USA citizens only.

But there you go.

Offer a lead magnet that will attract the type of customer you want.

They’re not only PDFs, or videos.

A lead magnet can be anything that your target customer would be interested in.

This organisation obviously knows their metrics and their customers.

It’s clearly worth their while to make such an attractive offer.

Consider that a box of 50 would probably cost them $10 -$30 plus shipping.

Most membership sites lose their members after 6 – 12 months, but I suspect that this site would retain them much longer and they would be buying hundreds to thousands of dollars worth of hardware and ammo in that time.

The questions you need to ask yourself are simple once you’ve decided on a niche or product.

The questions are, “But, why?”, ”But, why?”, ”But, why?”, ”But, why?” as you dig further down to the real reason someone might want to lose weight, or get fitter, or make money online, or…

It’s the old story about why someone would want to buy a drill bit.

It’s to make a hole.

But the hole is to mount a book shelf.

The book shelf is to display their new certification award.

To impress their latest love interest.

And I’m not going any further, but you could.

Why would anyone want to do a course that helps them become empowered?

Because they know they have issues with self-confidence.

Because they know that this is holding them back.

Because they know that when they get past their self-imposed roadblocks they’ll be more pro-active and get more things done.

So they can make more money.

So they can flip the bird at those who laughed at them.

So they can quit the 9-5 grind.

So they {fill in your personal wishes here}.

So click this: https://nomad-productions.convertri.com/personal.

Regards,
Brent.