There is nothing new under the sun. Most of what we think is new is either something old with a new twist or a small add-on. Which is great for us. We don’t have to invent something new to tell our audience or sell to them. Look at cars. They’ve been around in the same basic shape since 1886. They all have wheels, engines, brakes, tyres, etc. But the slight refinements every year mean that you could buy a ‘new’ model every year without changing brands. People get excited by new. To make something new, all you have to do is jazz up existing content. Add a modern twist to an old sales page. Change the format, take a PDF and make it an email series or a video. Take existing myths about any subject and dissect them to add your commentary. Something new to get your audience excited about and willing to pay you for the new wisdom. Regards, P.S. You can start building your audience with the traffic and training here https://go.wm-tips.com/llhome. Start for free, upgrade when you need the additional features. |