Unfortunately, most marketers try to use them to generate sales. That rarely works. Sure, if you have millions of followers or members in your group, you can make sales and maybe even a living from them, but they work best for driving traffic to other pages. The reason for this is that none of the sites want you to leave. So they suppress your ability to drive traffic to a sales page. But, they will allow you to drive traffic to videos, blog posts, information pages, etc. This means that you can build bridge pages for whatever you’re promoting and post a link to that in your timeline or group. There’s a little tweak that you can tell your followers to do that makes sure most of them get notified of a new post. In every group you aren’t the admin for, on the right-hand side, there’s a little button with three periods. Clicking that will bring up a menu. One item there is “Manage Notifications“. When you open that you’ll see what options there are. Tell your friends and followers. Which social media platforms work best for driving traffic? In my experience, there are three. Facebook, Instagram, and Pinterest. I could never get much action from X (previously known as Twitter), or YouTube. I suspect that I haven’t posted enough videos to YT yet so that might change in the future. Volume and consistency seem to be significant markers to get the boosting love from any of these sites. The same applies to TikTok from what I’ve read, but I haven’t got an account there… yet. The posts that seem to get the best traction currently are short videos, and this is the easiest place to create short videos. https://go.wm-tips.com/invideo. Just give it a subject line, which can be a long-tail keyword, and let it rip. Simples. Regards, |