As long as you don’t go down the rabbit hole.

Stay focussed on what you need for your project.

The trick is to go where real people go to chat about their problems.

The number 1 site for this is Reddit.

Search for the main keywords in your niche, look at what people are posting and the read the comments.

What you’ll pick up here is what the real problem is, how common it is, what people have tried that didn’t work, and the language they use.

Your sales page should target one of the problems, and use the same language they do.

It will talk to them and tell them you understand their problem and them.

Your product will target and provide a solution for that exact problem.

If you haven’t found all you need on Reddit, you can also go to Quora and do the same things.

That’s it though.

You don’t need to do anything else.

You can buy ads on both of these sites, and you can promote your links on both but you have to be very careful when you do.

The people on both of these sites are very protective and will flame you for blatant advertising, unless it’s the paid variety.

You can, on both sites, give away a PDF with no signup requirement.

You can put links to your website in the footer of the PDF and a link to a subscription for more goodies.

If they like your content some of them will check out your website and some will sign up.

If you put the PDF on a public site, i.e. not your website, they are more likely to download it.

I recently discovered that you can host your PDFs on Archive.org.

There are other places, but this one is 100% above reproach.

Anyway, there’s your market research done.

Enjoy.

Regards,
Brent.

P.S. This little PDF fits this process brilliantly.

https://link.wm-tips.com/overlook.

It helps you find micro-niches that are ignored, but where there is a lot of money.

The research on Reddit will help you nail the marketing for these products.

This is a Nike moment.