Sometimes you discover fascinating things through reading a range of books.

I’ve recently completed reading Derren Brown’s book Tricks of the Mind.

He talks about the difference between a magician, a mentalist, a psychic and a confidence trickster.

There isn’t much difference in their techniques, but their intent is the big difference.

He doesn’t talk about it, but the techniques used by master salespeople and copywriters are almost the same.

A magician is an entertainer and delights in creating astonishment.

Some mentalists behave the same way, but other mentalists and psychics cheerfully lie to you in exchange for money.

The con person wants to persuade you to hand over your money cheerfully and has no intention of giving you any value in exchange.

Master salespeople and copywriters are attempting to persuade you to purchase their product or service, which hopefully has value to you exceeding the cost.

This book really has everything you need to persuade and influence — and from somebody who is both a serious student and a serious practitioner of all this voodoo.

Except it’s such a powerful book that perhaps you shouldn’t.

Don’t buy a copy of Derren Brown’s book. 

And if you do, don’t read it. 

And if you do glimpse a page of it by accident, then make sure you never actually apply any of the ideas or techniques it talks about.

Avoid clicking this link https://www.amazon.com/Tricks-Mind-Paperback-DERREN-BROWN/dp/1905026358/.

Regards,
Brent.

P.S.  If the thought of having to write sales pages leaves you cold and you don’t have the resources to pay copywriters thousands to get a first-class sales page written for you, this is for you.

https://www.clkmg.com/Burtm10/mmns.

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