Based on figures from 2020, 64% of Internet traffic, your website visitors, are bots. That number will be higher now, but I couldn’t find a more recent number. The most disturbing number is that over 30% of those boys are malicious. They are trying to hack your websites, scrape your email address or lure you into giving out your login details or other private information. Some of these bots are so good that they behave similarly to a human visitor. They can fill out forms slowly, so it looks like someone is typing, even backspacing and correcting typos. How do I know? I can write this type of code. I don’t do it, but I know how and have tested the code to know it works. They can even solve those stupid captchas that some sites like to use as “security”. But bots will never buy anything from you because they have empty pockets. They can and do make transactions online, but these are usually trading shares and cryptocurrencies. They fill in surveys and polls to alter the results to their preferences. In short, you cannot trust that any result from a public form is the valid opinion of humans as it’s probably not. The proliferation of bots is why you must use double opt-in for all your email lists because bots don’t usually have an email account. They can, and they can open, read emails and click links, but most don’t. Most email marketers who say not to use double opt-in because your sign-ups are lower are correct. You’re only getting the 30% that are humans, not the other 70% that are bots that won’t open any of your emails or buy anything from you. Regards, P.S. After an interesting discussion on another forum about the actual search results for any keyword, I think I have proved that your competition for any keyword is less than 500 pages. This is how you find out. Search for any keyword. Scroll to the bottom of the results page, click the page number on the right, and keep doing that until Google stops showing you more results. You’ll probably stop at around page 14 and less than 280 sites. There will be a link in the text at the bottom to include all the pages in a search. Click that and repeat, leaping through the pages. This one will stop at around page 49 and less than 500 pages. Those results are the only pages that Google thinks are worth ranking anywhere in their search results pages. Your competition is not more than 1 million pages. It’s less than 500. Remember, Google is an advertising network, so they lie to you about your competition, so you’ll pay for ads instead of doing simple on and off-page SEO. Most of us don’t understand SEO too well and don’t know what to do to improve our sites. I was crap at SEO, so I understand where you’re coming from, but I found a simple solution. Built into Frase is a tool that identifies how to improve the SEO on your page and will show you exactly what to do to improve your ranking. Get it here https://go.wm-tips.com/frase. |
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