Do you get as tired of these emails as I do?

Most of those products do not expire.

Most of those marketers are pushing FOMO as a means of selling more products, which is fine as long as they really do close down the offer.

Some do, most don’t.

If a product is worth buying, it’s worth paying full price.

I no longer care if the price will double in 24 hours.

If I had wanted the product, I would have already bought it.

I suspect that attitude puts me at odds with the bulk of marketers.

Any product you buy must be able to cover its cost within a week, or it’s no longer a bargain.

If you can’t use it at all, then you’ve wasted your money.

Using FOMO to get sales works, but you must be honourable about it.

You can even keep the product on the market after the promotion has ended, but not at the same price, or with the same bonuses, or both.

One of the downsides of being honourable with your limited offers is that you have to stick to the deadline even when people who missed it email you to ask for an extension.

You must refuse them or besmirch your honour and other people’s trust in you.

If your deadlines don’t mean anything, why have them?

Now, here’s a wrinkle on using FOMO for affiliate products.

Although the product itself may not have a deadline, you can run a promo with a desirable bonus for buyers through your link.

You set the bonus with a deadline.

If the bonus is complementary and worth at least the cost of the product, you’ll generate sales.

Again, you must remove the bonus at the end of the deadline, with no exceptions.

The upside to this policy is that the next time you tell people there is a deadline, they’ll believe you.

Let me know if you agree or disagree with my logic.

Regards,

Brent.

P.S.  During the financial problems of the GFC, thousands of retired people went back to work because they had to.

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The reason for their financial straits was that the stock market collapsed and took their retirement income with it.

Some lost everything.

Those who survived that crash had alternative sources of income that sustained them until the market recovered.

Don’t wait for a disaster to knock you down.

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