I told him, “Just sell it, version 2 will be better, but version 2 will never be sold if version 1 isn’t launched”.

In the world of supermarkets simplicity and automation are the keys to profit.

I’ve been involved in two projects that never got out of pre-beta testing.

I wasn’t making the decisions, I was implementing the tools.

It was incredibly frustrating.

The first was programmable pricing tabs on the shelves.

They were programmed via the lighting and they worked extremely well, but were a little pricey.

Never sold a single installation, because the price scared the vendor off.

The second was a point of sale register that had product images and a touch screen instead of a keyboard.

Everything could be updated from the back office.

They were a whole checkout with scanners, scales, etc. all built in and staff would require minimal training to use them.

The programmer kept wanting to make improvements, and again these were never put on the market.

I see marketers doing this all the time.

I’ve done it myself, always finding ways to make things better, but never launching.

Until, one day, someone else launches something similar.

Or the window that was open, closes.

I did that for 5 years with one product.

Re-wrote it in 4 different languages, and the window closed.

The lesson I’ve learned is this.

Don’t waste time making your products, blog posts or emails perfect because they never will be.

Instead, launch, post, send.

If you want to make it better, re-write after launch, or not.

Pivot, if that’s what the customers want.

Remember, YouTube started as a dating site.

Netflix started as a DVD by mail service.

What you really need is a way to rapidly test things, like throwing mud at a wall to see what sticks.

You can only do that is your costs are low to zero.

Then you can test to your hearts content.

If that make sense to you, then this might help, https://burt.gumroad.com/l/zero-risk.

Regards,
Brent.